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[Publicité] ATWL : THINK (Road Safety) mobile campaign from UK

Posté par Pascal Petitjeanil y a 6 annéespas de commentaire

This week we have chosen an advertisement about the danger of the use of mobile phones while driving. The style used shows very well that we can not do both at once. Two photos cut into strips were mixed just to do one. The first one we see is a very nice one of friends, lifestyle or passion, but the second, more terrifying, illustrates the underlying danger of calling while driving.

The facts:

  • Studies show that drivers using a hands-free or handheld mobile phone are slower at recognising and reacting to hazards.
  • Even careful drivers can be distracted by a call or text – and a split-second lapse in concentration could result in a crash.


Remember: « If the call is important, you can not respond properly If the call is not important, then it can wait. »

In all cases, park to call!

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