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[Publicité] Ad That We Like: University of Adelaide – Australia// Change the way you think @uniofadelaide #ATWL

Posté par Pascal Petitjeanil y a 5 annéespas de commentaire

It’s quite a saga for the University of Adelaide. In 2013 a new brand campaign called « Seek the light » was lauched. In April 2016, a sequel appears on our screen: « Change the way you think »

 Drawing on the theme of light and the search for new knowledge, the original campaign reflects a new era for the University with an emphasis on a unique student experience centred on small-group learning and a research agenda committed to tackling global challenges.

The concept of light is synonymous with the University through its motto Sub Cruce Lumen (meaning Light under the [Southern] Cross) which is explored throughout the campaign creative.

Around this video, a dedicated page is created on on University of Adelaide website and includes the successful Seek Light brand campaign.




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