As the archetypal diagnostic tool, an audit
is often a good means of resolving a
situation that has been predicted
but whose cause is difficult to
determine: a diverging image,
positioning problem, need to
evaluate communications policy
or insufficient brand awareness.

An audit, which is the product of
a precise, normative and structured
methodology, identifies and
systematically evaluates every component
of a programme, compiles a full inventory
of the values observed, reflecting the
degree to which they adhere or deviate from norms, standards and best practice.

On completion of this painstaking comparative analysis, the audit enables a precise diagnosis to be made, strengths and weakness to be identified, and measures capable of remedying or improving the situation to be put in place.

• Communications audit:
  A communications audit enables an inventory of your communications
  activities, highlighting their main strengths and weaknesses. It consists
  of evaluating the effectiveness of your systems, assessing whether your
  communications tools are adequate to achieve the stated objectives for
  each of your targets. The image to be projected must also be defined and
  recommendations developed to improve the impact of your communications.
• Website audit:
  A website audit will provide a comprehensive evaluation of this strategic tool:
  Website referencing, performance, functionality, ergonomics, as well as design and content are subjected to close scrutiny. Every aspect of your site is analysed and assessed in line with industry norms (W3C) and best practices in terms of communications. This audit will provide the keys to optimising your website in line with your objectives.
• Ad hoc audits (flash, logo, brand, etc.)