Strategic communication

Knowing where you want to go and how you’re going to get there
You want to develop or refine your corporate or institutional image? You want to launch or recreate your communication campaign? You need to react to an urgent development or situation? First you must call upon the services and advice of experts to benefit from their experience and objective point of view and also to maximise the effectiveness of your own people. Although advising clients is central to the way Noir sur Blanc works on all projects, there are specific activities that are relevant to a communication campaign.

Planning your communication strategy

First it is necessary to take a broad view of the current situation, examine hypotheses, make choices and take decisions that will help to define the objectives. A clear understanding of the target audiences and the means available to start build the strategy. Noir sur Blanc will bring our communication expertise to work with you to develop a successful plan to meet your objectives.

Top level advice in the academic world

With 17 years of experience in the international academic world, Noir sur Blanc is uniquely positioned to respond to and advise those who direct the strategy in institutes of higher learning. We can help you in the definition of targets, strategy formulation and future development, as well as evaluating the positioning of your institute in comparison to others.

Lobbying

The subtle arts of opening spheres of influence are well understood by Noir sur Blanc. We can bring to your service our position in the networks that criss-cross the worlds of media, politics, decision-makers and opinion-formers.

Crisis communication

To anyone at any time, a crisis can suddenly happen. Communication has a crucial role. Based on the deep crisis management experience of the founder of Noir sur Blanc, we can help you put in place the procedures and train the spokespeople in your organisation. In a crisis itself, we can be by your side to help see you through whatever may arise.

Image audits

Knowing yourself and the image that you project to others is frequently a major consideration in planning future strategies. Image audits can be conducted within specific groups or on a broader scale, both externally and within your organisation. They give you the opportunity to know of your strengths and weaknesses as seen by others, allowing you to adapt your communication accordingly.

Media training

Knowing how to speak to journalists, adapting your style according to the media, speaking in public, being interviewed on the radio or television, none of these can be left to improvisation. The extensive media experience at Noir sur Blanc allows us to offer media training programmes for your leaders and spokespeople.
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