- EN MANDARIN
- UNIVERSITY OF VIRGINIA: OPENING OF THE SHANGAI OFFICE
UNIVERSITY OF VIRGINIA: OPENING OF THE SHANGAI OFFICE
Challenge
From March 6 to 7, 2015, in order to celebrate the opening of Shanghai Office, University of Virginia (UVa) organized a conference on Chinese urbanization and an opening ceremony in Shanghai. NSB was hired to take care of the public relations to publicize the event in China and also to raise awareness of the school in China.
This was a very important event for UVa, which wanted to maximize press coverage. UVa has sent a delegation composed by several deans and the Executive vice president. UVa wanted to invite top-tier Chinese journalists from the architecture and economic press to attend the conference and interview the faculty members.
This event is held one week after the Chinese New Year, so it’s quite tricky to invite the journalists. Everyone has a one-week holiday for the Chinese New Year, however, many people will leave for vocations one week before the holiday or come back to work one week later after the holiday.
Solution
NSB analyzed the event program and the profiles of the professors capable of giving interviews. NSB then invited key national media outlets to interview the professors on specialized topics during the event.
In order to attract more journalists to attend this event, NSB has sent the invitations in two rounds: the first round at the end of January/beginning of February, to introduce the event; the 2nd round after the one-week holiday of Chinese New Year, to confirm with the attendance of journalists and schedule the interviews.
Results
In total, more than 12 media outlets attended the 2-day event, and 5 one-to-one interviews, plus 2 email interviews were organized by the Agency. As of April 24th 2015, 70 press clippings were published in leading media.
Services
press relations, press trip, interview organisation, invitation to the event ,
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A selection of our mandarins
- ESO (ECOLE SUPÉRIEURE D’OSTÉOPATHIE)
- TUCK SCHOOL OF BUSINESS: EUROPEAN PR CAMPAIGN
- NEOMA: Post-merger press conference in China
- ESO SCHOOL OF OSTEOPATHY
NEOMA: Post-merger press conference in China
Audencia Nantes School of Management: Press conferences announcing partnerships with Chinese institutions
Une nouvelle identité pour les Arts et Métiers
INES Expertise – lancement de la présence sur les réseaux sociaux
CITY UNIVERSITY LONDON
MOSCOW INSTITUTE OF PHYSICS & TECHNOLOGY : CAMPAGNE DE RELATIONS PRESSE
Groupe ESPI
IFA Paris Shanghai – PR & digital communications
IFA Paris Shanghai – RP et communication digitale
UNIVERSITY OF VIRGINIA: OPENING OF THE SHANGAI OFFICE
UNIVERSITE DE VIRGINIE : OUVERTURE DU BUREAU DE SHANGHAI
ACADEMIC AWARD FOR MANAGEMENT RESEARCH
PRIX ACADÉMIQUE DE LA RECHERCHE EN MANAGEMENT
EM NORMANDIE: APPRENTICESHIPS
EM NORMANDIE : « LA GRANDE ALTERNANCE »
ESO SCHOOL OF OSTEOPATHY
ESO (ECOLE SUPÉRIEURE D’OSTÉOPATHIE)
COLLEGIUM DE LYON: VALORISATION OF RESEARCH
COLLEGIUM DE LYON : VALORISATION DE LA RECHERCHE
CAMPUS TOUR EDHEC
Nos réferences mandarin
