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- NEOMA: Post-merger press conference in China
NEOMA: Post-merger press conference in China
Challenge
In December 2013, NEOMA Business School was created following the merger of Reims Management School and Rouen Business School. On December 6th 2015, NEOMA held its first press conference in China in order to introduce the school’s news and latest developments.
The press conference aimed to introduce the school to a Chinese audience two years after the initial merger. while explaining the reasons for two leading French business schools merging. The Chinese media however are more interested in knowing how the merger would effect Chinese students.
Solution
Before sending the invitations to Chinese media, NSB first raised awareness of the school’s merger by publicizing the academic partnerships between NEOMA and renowned universities in China. With the invited journalists already familiar with the school’s background NSB suggested NEOMA to place emphasis on the merger’s effect on Chinese students, alumni and prospects.
Results
In total, 21 media outlets attended the conference, and 3 one-to-one interviews were organized with the Dean. 42 press clippings were published in the targeted media.
Services
Press conference
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