



- EN MANDARIN
- CASS BUSINESS SCHOOL
CASS BUSINESS SCHOOL
Challenge
Cass Business School entrusted Noir sur Blanc with its European press relations in order to internationalise its student body and faculty, promote its high-level research and highlight its close relationship with the major players in the City of London.
Solutions
Noir sur Blanc designed a press relations campaign for Germany, France and Italy. The Agency decided to focus communication on the school’s research, its programmes and the expertise of its faculty members. The Agency organized regular one-to-one meetings with representatives of the School, press trips and visits to the Campus in London for European journalists.
Results
During the campaign in these three countries, NSB increased its results by 261% between 2009 and 2013 (see fig.1 below). Over the past five years, the School has seen a steady annual increase in enrolment by students from the targeted campaign countries. Satisfied with the results obtained by Noir sur Blanc in 2014, the School extended its contract to include Russia and hired NSB to conduct the media relations for all schools at City University London. Fig.1. Number of Press Clippings generated by NSB for Cass Business School
- 2009= 123
- 2010= 170 (+38%)
- 2011 = 309 (+228%)
- 2012 = 404 (+230%)
- 2013 = 444 (+261%)
Services
Audits, annual press relations, organisation of press trips; campus visits to London.
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CASS BUSINESS SCHOOL
Challenge
Cass Business School décide de confier à Noir sur Blanc ses relations presses en Europe afin d’internationaliser son corps étudiant et professoral, faire connaitre sa recherche de haut niveau, et ses relations étroites avec les acteurs majeurs de la City de Londres.
Solutions
Noir sur Blanc imagine une campagne de relations presse en Allemagne, en France et en Italie. Pour cela, elle décide d'axer la communication sur la recherche de l’école, son offre de formations et l’expertise de ses enseignants-chercheurs. L'agence organise régulièrement des RDV en one to one avec des représentants de l’Ecole, des voyages de presse et des visites des journalistes européens sur le Campus à Londres.
Resultats
Dans ces trois pays, le nombre de retombées presse depuis 2008 est en augmentation constante, soit une croissance de plus de 261 % entre 2009 et 2013 (Voir Fig.1 ci-dessous.). De plus, depuis 5 ans, l’Ecole reçoit chaque année une augmentation constante d’inscriptions de la part des étudiants des zones ciblées avec la campagne RP. Satisfaite des résultats obtenus par Noir sur Blanc, en 2014, l’Ecole élargit son contrat à la Russie et mandate Noir sur Blanc pour les relations presse de l’ensemble des écoles de la City University London en Europe. Fig.1. Nombre de coupures de presse générées par NSB pour Cass Business School
- 2009= 123
- 2010 = 170 (+38 %)
- 2011 = 309 (+228 %)
- 2012 = 404 (+230 %)
- 2013 = 444 (+261 %)
Prestations
Audit ; conseil permanent ; relations presse ; organisation de voyages de presse ; visites sur le campus de Londres.
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