Noir sur Blanc / Communication - Monitoring - Press - Journalists - Media

Press relations

Informing, meeting and convincing journalists

Knowing journalists personally and knowing when and how to contact them is an irreplaceable advantage. Essential for your visibility in the media, press relations are the starting point for successful communication. With the strength of our network built up over the years, Noir sur Blanc offers global scope, in the languages of the countries concerned.

Press monitoring

Monitoring the press involves, in part, watching for topics that are attracting journalists’ attention and taking advantage of this interest to suggest information, examples or case studies. The work often involves seeking a new angle on a story or subject slanted to benefit the client.

Disseminating information

Written documents such as speeches, articles and press releases are the first tools used to attract the attention of journalists. Knowing how to put these together with the right appeal, when to send them out and to whom is essential to ensure that they are used to the fullest.

Press visits

A press visit enables journalists to have a better understanding of your organisation. They get to meet your key people and discover for themselves your products or services. You have the opportunity to establish a deeper relationship between individuals.

Meetings with journalists

To create one’s own network, to maintain it and use it, nothing can replace personal contact with journalists. Individual meetings can allow you to build relationships with media professionals from all over the world. We can help you with both the preparation for these meetings and by following-up with the journalists concerned.

Press conferences

Holding a press conference is a dynamic way to bring together journalists from the different media to deliver the same news or information and to answer specific questions. Managed correctly, it can have a strong immediate impact and can open opportunities for the future.