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The emergence of the knowledge economy is central to today’s global challenges. In a climate where governments, institutions and researchers are locked in global competition in order to tackle technological, environmental and societal challenges, the knowledge economy represents an opportunity for the individual and collective future of our society. Covering a wide range of domains including employment, health, environment and social justice, the challenges of the modern world reside to a great extent in our capacity to develop our societies. More than ever before, stakeholders in the knowledge sector must take these developments forward. New models (consumption, production, distribution and organisation) are currently being invented in university labs, management schools, business incubators in engineering schools, business and research clusters and across collaborative systems developed within technology parks. |
| However, the massive investment needed to support training, research and innovation increasingly requires diversified sources of funding, both public and private. In this context, the communication of knowledge also requires communication know-how in order to attract the best talents, protect its institutions and produce sustainable solutions. Noir sur Blanc, a specialist Agency since its creation, has long understood the importance of higher education and research in terms of global challenges. Today, the Agency is entirely dedicated to the Knowledge sector, supporting public and private stakeholders involved in the emergence of the knowledge economy. Increasingly, communication must be a driving force for cooperation, a tool for the promotion and emulation of higher education, research and innovation at a global level. |
