Vision
The world of tomorrow depends entirely on progress in the field of knowledge, advances in research and on universal and permanent access to training. Noir sur Blanc actively supports knowledge in all its forms.
Know how to communicate
in order to communicate know-how.
Mission
As a communications consulting agency, Noir sur Blanc aims to offer global, international and multicultural support to both public and private stakeholders in the knowledge economy throughout the world.
Ambitions
Noir sur Blanc has set itself three objectives:
- To develop agencies located in the major regions of the world.
- To be known and recognised as THE agency of the Knowledge
Economy and as one of the key players in this sector. - To feature among those agencies that win awards for their
designs and strategic thinking.
Values
- Requirement: to respond effectively to the needs of our clients and
to be flexible, providing customised services to meet their requirements;
to continually reflect on procedures and methods, and to monitor
developments on a daily basis in order to enhance the Agency’s practices
and to improve performance. We aim to live up to our name, to be
"Noir sur Blanc". We strive to be ourselves, just “Noir sur Blanc”. - Confidence: we strive to be an Agency that listens, defends the interests
of our clients and their sector of activity and to provide all the resources
required to fulfil our commitments. We seek to ensure compliance with
a professional code of conduct and ethical standards, particularly those
expected of communications agencies. In the interests of our clients,
we will provide frank and resoluterecommendations and advice. - A multi-cultural dimension: With an international reach since its
creation in 1991, the Agency has always held to the belief that the
multi-cultural dimension is a key element of international communications.
A multi-cultural approach is the only way to guarantee a local impact
in a global context. The multi-cultural dimension also indicates a desire
to share national experiences and practices, in order to enhance our
knowledge and improve team techniques. - Independence: Our aim is to the lead the way in creating a specialist
agency, to scour the world to secure a place for higher education and
research in the major media. This means taking the initiative in opening
new offices and being the first to offer clients communications.
