• Home    Works  
  • TUCK SCHOOL OF BUSINESS: EUROPEAN PR CAMPAIGN

TUCK SCHOOL OF BUSINESS: EUROPEAN PR CAMPAIGN

Challenge

Tuck wanted to recruit more international candidates for its Full-Time MBA, raise its profile as an American top-tier Business School, and increase visibility of Dean Paul Danos, as one of the most influential personalities in the business education sector.

Solutions

The School chose NSB based on the Agency’s unique capacities to provide tailored content, in-house translations in a variety of languages and skilled story pitches. Over the years, the Agency has continuously adapted to meet the changing needs of the School and of the sector. The Agency conducted targeted PR campaigns and organized several events, press trips, and one-to-one meetings especially for Dean Paul Danos during his visits to Europe, Asia and Latin America.

Results

Thanks to NSB’s work over the years, the number of press hits has constantly increased in all target countries. Today, Tuck is recognized in the international media as one of the best American business schools and many journalists consider it to be a major trendsetter in the world of business education and an excellent source for news stories. The School has been featured in key publications throughout the world including the Financial Times, Figaro Entreprises, Handelsblatt, Il Sole 24 Ore, Il Mondo, Shanghai Morning Post and China Business News, among others.

Services

Communications consulting and media relations: writing and distributing press releases, organizing press conferences, meeting and interviews, pitching story ideas to journalists, etc.

facebooktwittergoogle_pluslinkedinrssyoutube
facebooktwittergoogle_plusredditpinterestlinkedinmail

Warning: file_get_contents(): php_network_getaddresses: getaddrinfo failed: Name or service not known in /home/noirsurb/www/wp-content/themes/nsb/functions.php on line 390

Warning: file_get_contents(http://urls.api.twitter.com/1/urls/count.json?url=http://www.noirsurblanc.com/en/realisation/tuck-school-of-business-campagne-de-relations-publiques-europeenne/): failed to open stream: php_network_getaddresses: getaddrinfo failed: Name or service not known in /home/noirsurb/www/wp-content/themes/nsb/functions.php on line 390
The jobs done
  • Conseil & Relations Presse
  • Diffusion de communiqués de presse
  • Organisation conférence de presse

See a selection of our works

  • ICJ 2011
  • EM NORMANDIE: APPRENTICESHIPS
  • HEC PARIS : CONFERENCE DE PRESSE, SHANGHAI 2010 AWARD
  • COLLEGIUM DE LYON: VALORISATION OF RESEARCH

See a selection of our work

NEOMA: Post-merger press conference in China

Audencia Nantes School of Management: Press conferences announcing partnerships with Chinese institutions

IFA Paris Shanghai – PR & digital communications

UNIVERSITY OF VIRGINIA: OPENING OF THE SHANGAI OFFICE

ACADEMIC AWARD FOR MANAGEMENT RESEARCH

EM NORMANDIE: APPRENTICESHIPS

ESO SCHOOL OF OSTEOPATHY

COLLEGIUM DE LYON: VALORISATION OF RESEARCH

CAMPUS TOUR EDHEC

EM STRASBOURG : VIDEO CAMPUS TOUR

NEOMA BUSINESS SCHOOL

TUCK SCHOOL OF BUSINESS: EUROPEAN PR CAMPAIGN

CASS BUSINESS SCHOOL

TRIUM GLOBAL EMBA

HEC PARIS : CONFERENCE DE PRESSE, SHANGHAI 2010 AWARD

LUXEMBOURG: PRESS TRIP – 2012

ESCP EUROPE: PRESS TRIP IN BRUSSELS AND MADRID

Our references