TRIUM GLOBAL EMBA

Challenge

To inform Chinese executives of the values of TRIUM, to attract them to the TRIUM course, to highlight the strengths of TRIUM compared to other foreign EMBA programmes and to inform the Chinese public about the School and the programme.

Solutions

The Agency implemented a digital strategy using Chinese social media platforms (different to those in Europe). The Agency created a Weibo blog account and a channel on Youku to place their news, announcements and other TRIUM video content, creating a real-time exchange with Chinese students.

Results

Visits originating from China for the TRIUM website continue to increase, while the programme itself is attracting more and more students from China.

Services

Consulting for digital press relations and communication; management of digital press relations, creation of accounts (Weibo, Youku), animation and management of digital media accounts in Chinese.

facebooktwittergoogle_pluslinkedinrssyoutube
facebooktwittergoogle_plusredditpinterestlinkedinmail

Warning: file_get_contents(): php_network_getaddresses: getaddrinfo failed: Name or service not known in /home/noirsurb/www/wp-content/themes/nsb/functions.php on line 390

Warning: file_get_contents(http://urls.api.twitter.com/1/urls/count.json?url=http://www.noirsurblanc.com/en/realisation/trium-global-emba/): failed to open stream: php_network_getaddresses: getaddrinfo failed: Name or service not known in /home/noirsurb/www/wp-content/themes/nsb/functions.php on line 390
The jobs done
  • Conseil en communication et relations presse digitales
  • Gestion relations presse digitales
  • Création d’outils (comptes Weibo, chaine Youku, blog)
  • Animation en chinois
see more about this client

See a selection of our works

  • NEOMA: Post-merger press conference in China
  • IFA Paris Shanghai – PR & digital communications
  • TRIUM GLOBAL EMBA
  • CAMPUS TOUR EDHEC

See a selection of our work

NEOMA: Post-merger press conference in China

Audencia Nantes School of Management: Press conferences announcing partnerships with Chinese institutions

IFA Paris Shanghai – PR & digital communications

UNIVERSITY OF VIRGINIA: OPENING OF THE SHANGAI OFFICE

ACADEMIC AWARD FOR MANAGEMENT RESEARCH

EM NORMANDIE: APPRENTICESHIPS

ESO SCHOOL OF OSTEOPATHY

COLLEGIUM DE LYON: VALORISATION OF RESEARCH

CAMPUS TOUR EDHEC

EM STRASBOURG : VIDEO CAMPUS TOUR

NEOMA BUSINESS SCHOOL

TUCK SCHOOL OF BUSINESS: EUROPEAN PR CAMPAIGN

CASS BUSINESS SCHOOL

TRIUM GLOBAL EMBA

HEC PARIS : CONFERENCE DE PRESSE, SHANGHAI 2010 AWARD

LUXEMBOURG: PRESS TRIP – 2012

ESCP EUROPE: PRESS TRIP IN BRUSSELS AND MADRID

Our references