TRIUM GLOBAL EMBA
To inform Chinese executives of the values of TRIUM, to attract them to the TRIUM course, to highlight the strengths of TRIUM compared to other foreign EMBA programmes and to inform the Chinese public about the School and the programme.
The Agency implemented a digital strategy using Chinese social media platforms (different to those in Europe). The Agency created a Weibo blog account and a channel on Youku to place their news, announcements and other TRIUM video content, creating a real-time exchange with Chinese students.
Visits originating from China for the TRIUM website continue to increase, while the programme itself is attracting more and more students from China.
Consulting for digital press relations and communication; management of digital press relations, creation of accounts (Weibo, Youku), animation and management of digital media accounts in Chinese.
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See a selection of our work
NEOMA: Post-merger press conference in China
Audencia Nantes School of Management: Press conferences announcing partnerships with Chinese institutions
IFA Paris Shanghai – PR & digital communications
UNIVERSITY OF VIRGINIA: OPENING OF THE SHANGAI OFFICE
ACADEMIC AWARD FOR MANAGEMENT RESEARCH
EM NORMANDIE: APPRENTICESHIPS
ESO SCHOOL OF OSTEOPATHY
COLLEGIUM DE LYON: VALORISATION OF RESEARCH
CAMPUS TOUR EDHEC
EM STRASBOURG : VIDEO CAMPUS TOUR
NEOMA BUSINESS SCHOOL
TUCK SCHOOL OF BUSINESS: EUROPEAN PR CAMPAIGN
CASS BUSINESS SCHOOL
TRIUM GLOBAL EMBA
HEC PARIS : CONFERENCE DE PRESSE, SHANGHAI 2010 AWARD
LUXEMBOURG: PRESS TRIP – 2012
ESCP EUROPE: PRESS TRIP IN BRUSSELS AND MADRID