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NEOMA: Post-merger press conference in China

Challenge

In December 2013, NEOMA Business School was created following the merger of Reims Management School and Rouen Business School. On December 6th 2015, NEOMA held its first press conference in China in order to introduce the school’s news and latest developments.
The press conference aimed to introduce the school to a Chinese audience two years after the initial merger. while explaining the reasons for two leading French business schools merging. The Chinese media however are more interested in knowing how the merger would effect Chinese students.

Solution

Before sending the invitations to Chinese media, NSB first raised awareness of the school’s merger by publicizing the academic partnerships between NEOMA and renowned universities in China. With the invited journalists already familiar with the school’s background NSB suggested NEOMA to place emphasis on the merger’s effect on Chinese students, alumni and prospects.

Results

In total, 21 media outlets attended the conference, and 3 one-to-one interviews were organized with the Dean. 42 press clippings were published in the targeted media.

Services

Press conference

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The jobs done
  • Press Conference

See a selection of our works

  • ESCP EUROPE: PRESS TRIP IN BRUSSELS AND MADRID
  • Audencia Nantes School of Management: Press conferences announcing partnerships with Chinese institutions
  • HEC PARIS : CONFERENCE DE PRESSE, SHANGHAI 2010 AWARD
  • EM NORMANDIE: APPRENTICESHIPS

See a selection of our work

NEOMA: Post-merger press conference in China

Audencia Nantes School of Management: Press conferences announcing partnerships with Chinese institutions

IFA Paris Shanghai – PR & digital communications

UNIVERSITY OF VIRGINIA: OPENING OF THE SHANGAI OFFICE

ACADEMIC AWARD FOR MANAGEMENT RESEARCH

EM NORMANDIE: APPRENTICESHIPS

ESO SCHOOL OF OSTEOPATHY

COLLEGIUM DE LYON: VALORISATION OF RESEARCH

CAMPUS TOUR EDHEC

EM STRASBOURG : VIDEO CAMPUS TOUR

NEOMA BUSINESS SCHOOL

TUCK SCHOOL OF BUSINESS: EUROPEAN PR CAMPAIGN

CASS BUSINESS SCHOOL

TRIUM GLOBAL EMBA

HEC PARIS : CONFERENCE DE PRESSE, SHANGHAI 2010 AWARD

LUXEMBOURG: PRESS TRIP – 2012

ESCP EUROPE: PRESS TRIP IN BRUSSELS AND MADRID

Our references