NEOMA BUSINESS SCHOOL

Challenge

With its new name, creating awareness of the new entity was primordial. It was important for the target public to get to know the new brand and to prove its credibility through a campaign that was both original and consistent with the values with which the School identified itself.

Solutions

Noir sur Blanc launched NEOMA Business School’s new brand with a corporate communications campaign that put forward the School’s visual identity and its distinctive values. The campaign was launched with a press conference in Paris to announce the name of the new brand, an advertising campaign (print and online) and press relations in regional, national and international media.

Results

Thanks to the communication campaign (advertising and press relations) in the national and international press, NEOMA Business School was successful in implanting its brand in the minds of itstarget audience. The visual elements (the bracket, the colour purple, etc.) and the positioning and values ​​of the School were picked up and reported by the media, ensuring the success of thenew brand’slaunch within the sector.

Services

Development of brand territory and brand message, production of an animated video to present the new school to the press, animation of the new logo and baseline, national and international media planning, national and international press relations, organisation of a press conference in Paris, organisation of one-to-one meetings with journalists from leading international media.

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The jobs done
  • Elaboration territoire de marque
  • Conception vidéo d’animation
  • Animation du logo et baseline
  • Conception media planning national & international
  • Relation presse France et International
  • Organisation conférence presse Paris

See a selection of our works

  • ACADEMIC AWARD FOR MANAGEMENT RESEARCH
  • HEM
  • Audencia Nantes School of Management: Press conferences announcing partnerships with Chinese institutions
  • NEOMA: Post-merger press conference in China

See a selection of our work

NEOMA: Post-merger press conference in China

Audencia Nantes School of Management: Press conferences announcing partnerships with Chinese institutions

IFA Paris Shanghai – PR & digital communications

UNIVERSITY OF VIRGINIA: OPENING OF THE SHANGAI OFFICE

ACADEMIC AWARD FOR MANAGEMENT RESEARCH

EM NORMANDIE: APPRENTICESHIPS

ESO SCHOOL OF OSTEOPATHY

COLLEGIUM DE LYON: VALORISATION OF RESEARCH

CAMPUS TOUR EDHEC

EM STRASBOURG : VIDEO CAMPUS TOUR

NEOMA BUSINESS SCHOOL

TUCK SCHOOL OF BUSINESS: EUROPEAN PR CAMPAIGN

CASS BUSINESS SCHOOL

TRIUM GLOBAL EMBA

HEC PARIS : CONFERENCE DE PRESSE, SHANGHAI 2010 AWARD

LUXEMBOURG: PRESS TRIP – 2012

ESCP EUROPE: PRESS TRIP IN BRUSSELS AND MADRID

Our references