• Home    Works  
  • LUXEMBOURG: PRESS TRIP – 2012

LUXEMBOURG: PRESS TRIP – 2012

Challenge

How to create awareness for a country that is known more for being a tax haven thana higher education and research hub? How best to make these developments credible? How to present and qualify these achievements and put them in context? How to begin building an image of Luxembourg as a major European scientific and innovation centre? NSB, with its vast experience in the knowledge economy sector, invited journalists to visit the newest and largest higher education and research centre in a non-developing country.

Solutions

From June 6 to 8, 2012 five journalists from leading European publications Frankfurter Allgemeine Zeitung (Germany), Libre Belgique (Belgium), Le Figaro (France), Handelszeitung (Switzerland) and Times Higher Education (UK), were invited to Luxembourg to discover "Research and Higher Education Made In Luxembourg" during a three-day press trip. The emphasis was on the University and the public and private research environment in Luxembourg. Actors at the highest level of higher education and research in Luxembourg (Mr Biltgen, Minister of Higher Education and Research; Rolf Tarrach, Rector of the University, Gilles Schlesser, Director of Luxinnovation; Marc Schiltz General Secretary of the National Research Fund) met with journalists to explain the creation of the hub and the strategies for development and investment. The Luxembourg Cluster Initiative was presented to journalists who were made to understand the importance given to public-private collaborations through the various activities of thematic clusters.

Results

Exclusive articles in leading European media. The discovery of another side to Luxembourg, positioned around innovation and cutting-edge research. The surprise of discovering a 100% international university with more than 6000 students adjoined to innovative research centres, as well as an almost complete campus at Belval.

Services

Conception and organisation of the event; organisation and management of the press trip (multi-lingual programme and key messages, accompaniment of journalists…); online and offline press relations, Twitter coverage of the event through NSB's international accounts.

facebooktwittergoogle_pluslinkedinrssyoutube
facebooktwittergoogle_plusredditpinterestlinkedinmail

Warning: file_get_contents(): php_network_getaddresses: getaddrinfo failed: Name or service not known in /home/noirsurb/www/wp-content/themes/nsb/functions.php on line 390

Warning: file_get_contents(http://urls.api.twitter.com/1/urls/count.json?url=http://www.noirsurblanc.com/en/realisation/luxembourg-press-trip-2012/): failed to open stream: php_network_getaddresses: getaddrinfo failed: Name or service not known in /home/noirsurb/www/wp-content/themes/nsb/functions.php on line 390
The jobs done
  • Organisation conférence de presse
  • Relations presse
  • Invitation de médias de Pékin à Shanghai

See a selection of our works

  • ESO SCHOOL OF OSTEOPATHY
  • COLLEGIUM DE LYON: VALORISATION OF RESEARCH
  • TUCK SCHOOL OF BUSINESS: EUROPEAN PR CAMPAIGN
  • EM NORMANDIE: APPRENTICESHIPS

See a selection of our work

NEOMA: Post-merger press conference in China

Audencia Nantes School of Management: Press conferences announcing partnerships with Chinese institutions

IFA Paris Shanghai – PR & digital communications

UNIVERSITY OF VIRGINIA: OPENING OF THE SHANGAI OFFICE

ACADEMIC AWARD FOR MANAGEMENT RESEARCH

EM NORMANDIE: APPRENTICESHIPS

ESO SCHOOL OF OSTEOPATHY

COLLEGIUM DE LYON: VALORISATION OF RESEARCH

CAMPUS TOUR EDHEC

EM STRASBOURG : VIDEO CAMPUS TOUR

NEOMA BUSINESS SCHOOL

TUCK SCHOOL OF BUSINESS: EUROPEAN PR CAMPAIGN

CASS BUSINESS SCHOOL

TRIUM GLOBAL EMBA

HEC PARIS : CONFERENCE DE PRESSE, SHANGHAI 2010 AWARD

LUXEMBOURG: PRESS TRIP – 2012

ESCP EUROPE: PRESS TRIP IN BRUSSELS AND MADRID

Our references