To allow international media to discover the strengths and characteristics of universities and research in France. Consolidate their image internationally and explain the positive effects of the LRU (Law Relating to Rights and Responsibilities of Universities), the campus-building programmes and future investments.
To do this the Agency set up meetings for each actor to explain the challenges and benefits of the LRU reforms and loans.
More than 100 articles in the international media. The video of the event "ICJ - Discovering French Universities Investing in Reform" totalled more than 1,000 views on NSB’s YouTube channel across several countries.
NSB organised every last detail of the event: press relations, conferences, interviews, travel, logistics, video production, reporting, social media management.
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See a selection of our work
NEOMA: Post-merger press conference in China
Audencia Nantes School of Management: Press conferences announcing partnerships with Chinese institutions
IFA Paris Shanghai – PR & digital communications
UNIVERSITY OF VIRGINIA: OPENING OF THE SHANGAI OFFICE
ACADEMIC AWARD FOR MANAGEMENT RESEARCH
EM NORMANDIE: APPRENTICESHIPS
ESO SCHOOL OF OSTEOPATHY
COLLEGIUM DE LYON: VALORISATION OF RESEARCH
CAMPUS TOUR EDHEC
EM STRASBOURG : VIDEO CAMPUS TOUR
NEOMA BUSINESS SCHOOL
TUCK SCHOOL OF BUSINESS: EUROPEAN PR CAMPAIGN
CASS BUSINESS SCHOOL
TRIUM GLOBAL EMBA
HEC PARIS : CONFERENCE DE PRESSE, SHANGHAI 2010 AWARD
LUXEMBOURG: PRESS TRIP – 2012
ESCP EUROPE: PRESS TRIP IN BRUSSELS AND MADRID