ICJ 2011

Challenge

To allow international media to discover the strengths and characteristics of universities and research in France. Consolidate their image internationally and explain the positive effects of the LRU (Law Relating to Rights and Responsibilities of Universities), the campus-building programmes and future investments.

Solutions

To do this the Agency set up meetings for each actor to explain the challenges and benefits of the LRU reforms and loans.

Results

More than 100 articles in the international media. The video of the event "ICJ - Discovering French Universities Investing in Reform" totalled more than 1,000 views on NSB’s YouTube channel across several countries.

Services

NSB organised every last detail of the event: press relations, conferences, interviews, travel, logistics, video production, reporting, social media management.

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The jobs done
  • Organisation des conférences
  • Organisation et gestion du voyage de presse
  • Relation presse
  • Vidéos
  • Reportage
  • Diffusion sur réseaux sociaux

See a selection of our works

  • Audencia Nantes School of Management: Press conferences announcing partnerships with Chinese institutions
  • HEM
  • ACADEMIC AWARD FOR MANAGEMENT RESEARCH
  • TRIUM GLOBAL EMBA

See a selection of our work

NEOMA: Post-merger press conference in China

Audencia Nantes School of Management: Press conferences announcing partnerships with Chinese institutions

IFA Paris Shanghai – PR & digital communications

UNIVERSITY OF VIRGINIA: OPENING OF THE SHANGAI OFFICE

ACADEMIC AWARD FOR MANAGEMENT RESEARCH

EM NORMANDIE: APPRENTICESHIPS

ESO SCHOOL OF OSTEOPATHY

COLLEGIUM DE LYON: VALORISATION OF RESEARCH

CAMPUS TOUR EDHEC

EM STRASBOURG : VIDEO CAMPUS TOUR

NEOMA BUSINESS SCHOOL

TUCK SCHOOL OF BUSINESS: EUROPEAN PR CAMPAIGN

CASS BUSINESS SCHOOL

TRIUM GLOBAL EMBA

HEC PARIS : CONFERENCE DE PRESSE, SHANGHAI 2010 AWARD

LUXEMBOURG: PRESS TRIP – 2012

ESCP EUROPE: PRESS TRIP IN BRUSSELS AND MADRID

Our references