HEM

Challenge

In 2008, Mr Benamour called for government workers to leave HEM’s management. Faced with their departure and increased competition, the School contacted Noir sur Blanc to advise on the School's communication strategy. The goal was to evolve its brand positioning, to give visibility to the School and to transfer the values held by its founder.

Solutions

After an audit, a new strategy was developed, a brand territory created, and the logo was redesigned to incorporate up-to-date typographic and iconographic elements. Text in the media kit was streamlined and the communication channels differentiated according to the intended targets (brochures, website, corporate film).

Results

HEM reinforced its position as a school of excellence. Its communication strategy and means for communicating were overhauled and the School is now able to create its own tools (flyers, posters, events, etc.).

Prestations

Research, benchmarking, communications auditing, communication planning, creation of design tools, design drafting, brochure design, writing & screenwriting, production & design, 3D animations, social media management, press relations.

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The jobs done
  • Benchmark & Audit
  • Création print
  • Conception rédaction
  • Ecriture et scénarisation
  • Animation 3D
  • Dispositif web & réseaux sociaux
  • Production et réalisation
  • Relation Presse

See a selection of our works

  • COLLEGIUM DE LYON: VALORISATION OF RESEARCH
  • HEC PARIS : CONFERENCE DE PRESSE, SHANGHAI 2010 AWARD
  • NEOMA BUSINESS SCHOOL
  • IFA Paris Shanghai – PR & digital communications

See a selection of our work

NEOMA: Post-merger press conference in China

Audencia Nantes School of Management: Press conferences announcing partnerships with Chinese institutions

IFA Paris Shanghai – PR & digital communications

UNIVERSITY OF VIRGINIA: OPENING OF THE SHANGAI OFFICE

ACADEMIC AWARD FOR MANAGEMENT RESEARCH

EM NORMANDIE: APPRENTICESHIPS

ESO SCHOOL OF OSTEOPATHY

COLLEGIUM DE LYON: VALORISATION OF RESEARCH

CAMPUS TOUR EDHEC

EM STRASBOURG : VIDEO CAMPUS TOUR

NEOMA BUSINESS SCHOOL

TUCK SCHOOL OF BUSINESS: EUROPEAN PR CAMPAIGN

CASS BUSINESS SCHOOL

TRIUM GLOBAL EMBA

HEC PARIS : CONFERENCE DE PRESSE, SHANGHAI 2010 AWARD

LUXEMBOURG: PRESS TRIP – 2012

ESCP EUROPE: PRESS TRIP IN BRUSSELS AND MADRID

Our references