In 2008, Mr Benamour called for government workers to leave HEM’s management. Faced with their departure and increased competition, the School contacted Noir sur Blanc to advise on the School's communication strategy. The goal was to evolve its brand positioning, to give visibility to the School and to transfer the values held by its founder.
After an audit, a new strategy was developed, a brand territory created, and the logo was redesigned to incorporate up-to-date typographic and iconographic elements. Text in the media kit was streamlined and the communication channels differentiated according to the intended targets (brochures, website, corporate film).
HEM reinforced its position as a school of excellence. Its communication strategy and means for communicating were overhauled and the School is now able to create its own tools (flyers, posters, events, etc.).
Research, benchmarking, communications auditing, communication planning, creation of design tools, design drafting, brochure design, writing & screenwriting, production & design, 3D animations, social media management, press relations.
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See a selection of our work
NEOMA: Post-merger press conference in China
Audencia Nantes School of Management: Press conferences announcing partnerships with Chinese institutions
IFA Paris Shanghai – PR & digital communications
UNIVERSITY OF VIRGINIA: OPENING OF THE SHANGAI OFFICE
ACADEMIC AWARD FOR MANAGEMENT RESEARCH
EM NORMANDIE: APPRENTICESHIPS
ESO SCHOOL OF OSTEOPATHY
COLLEGIUM DE LYON: VALORISATION OF RESEARCH
CAMPUS TOUR EDHEC
EM STRASBOURG : VIDEO CAMPUS TOUR
NEOMA BUSINESS SCHOOL
TUCK SCHOOL OF BUSINESS: EUROPEAN PR CAMPAIGN
CASS BUSINESS SCHOOL
TRIUM GLOBAL EMBA
HEC PARIS : CONFERENCE DE PRESSE, SHANGHAI 2010 AWARD
LUXEMBOURG: PRESS TRIP – 2012
ESCP EUROPE: PRESS TRIP IN BRUSSELS AND MADRID