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HEC PARIS : CONFERENCE DE PRESSE, SHANGHAI 2010 AWARD

Challenge

How to establish and develop the image of Europe's leading business school in China, Hong Kong and Singapore? How best to talk about HEC's programmes, their joint programmes with local partners (master, MBA and EMBA) without drowning the press with too much information?

Solutions

After having analysed the presence of HEC and its partners in China, Hong Kong and Singapore, Noir sur Blanc identified two main points on which it would communicate: the visibility of HEC's global image and the specifics of their programmes in China. This would cover the diffusion of news, rankings, research, the publication of opinion pieces by faculty, the organisation of one-to-one press meetings with the dean and professors, and press conferences for the largest events in China.

Results

In the three regions, the number of press clippings has consistently increased - by 300% between 2006 and 2011. In 2008 and 2010 the Agency organised two press conferences in China for HEC Paris.

Services

Press relations around the event, organisation of a press conference, invitation to the event for leading media in Beijing and Shanghai, hosting journalists during the event, negotiation and partnership with leading online media.

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The jobs done
  • Relations presse
  • Organisation conférence de presse
  • Invitation de médias de Pékin à Shanghai

See a selection of our works

  • ACADEMIC AWARD FOR MANAGEMENT RESEARCH
  • HEC PARIS : CONFERENCE DE PRESSE, SHANGHAI 2010 AWARD
  • TUCK SCHOOL OF BUSINESS: EUROPEAN PR CAMPAIGN
  • IFA Paris Shanghai – PR & digital communications

See a selection of our work

NEOMA: Post-merger press conference in China

Audencia Nantes School of Management: Press conferences announcing partnerships with Chinese institutions

IFA Paris Shanghai – PR & digital communications

UNIVERSITY OF VIRGINIA: OPENING OF THE SHANGAI OFFICE

ACADEMIC AWARD FOR MANAGEMENT RESEARCH

EM NORMANDIE: APPRENTICESHIPS

ESO SCHOOL OF OSTEOPATHY

COLLEGIUM DE LYON: VALORISATION OF RESEARCH

CAMPUS TOUR EDHEC

EM STRASBOURG : VIDEO CAMPUS TOUR

NEOMA BUSINESS SCHOOL

TUCK SCHOOL OF BUSINESS: EUROPEAN PR CAMPAIGN

CASS BUSINESS SCHOOL

TRIUM GLOBAL EMBA

HEC PARIS : CONFERENCE DE PRESSE, SHANGHAI 2010 AWARD

LUXEMBOURG: PRESS TRIP – 2012

ESCP EUROPE: PRESS TRIP IN BRUSSELS AND MADRID

Our references