ESO SCHOOL OF OSTEOPATHY

Challenge

In 2012, seeing the market for osteopathy schools’ growing complexity, ESO asked Noir sur Blanc to rethink its communications in order to differentiate itself from its competitors and showcase its strengths and values.

Solutions

Aware of the very difficult environment (including from a legislative point of view) in which the School was expecting to develop, Noir sur Blanc began its observation and analysis of the institution’s internal and external environments (through qualitative interviews and a quantitative survey). This work allowed the Agency to better understand the School and highlight its strengths, weaknesses, opportunities and threats considered important by different audiences. Following this comprehensive study, the Agency assisted ESO in its rebranding and creation of new logos and adapted graphics. The creation of communication tools (brochures, website, flyers, etc.) were also deployed, helping to refocus the school as a reference in the world of osteopathy in France and Europe. A press relations campaign and the production of an animated video and a corporate film reinforced further the new branding and visual identity.

Results

In addition to reaffirming its identity and values, ESO Paris clarified its various brands, highlighting each major asset of the School: ESO Paris Supostéo, ESO Clinic and ESO Paris Research. This innovation in its development positioned the School as the undisputed leader in its sector. Noir sur Blanc solidified ESO Paris’s position as an expert voice in the field of osteopathy through an increased presence in the general and specialized press. Internally, taking into account the views of staff and students during the strategy development stage and during the implementation of certain tools such as the corporate film, Noir sur Blanc created a true sense of teamwork and strengthened the community around the School (over 1500 views and over 50 shares in one week for institutional video).

Services

Internal and external audit, branding, brand territory, graphic chart, tagline creation, logo, brochures, leaflets, website.

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The jobs done
  • Internal and external audit
  • Brand Strategy
  • Graphic chart
  • Supports print
  • Website

See a selection of our works

  • IFA Paris Shanghai – PR & digital communications
  • CASS BUSINESS SCHOOL
  • Audencia Nantes School of Management: Press conferences announcing partnerships with Chinese institutions
  • HEM

See a selection of our work

NEOMA: Post-merger press conference in China

Audencia Nantes School of Management: Press conferences announcing partnerships with Chinese institutions

IFA Paris Shanghai – PR & digital communications

UNIVERSITY OF VIRGINIA: OPENING OF THE SHANGAI OFFICE

ACADEMIC AWARD FOR MANAGEMENT RESEARCH

EM NORMANDIE: APPRENTICESHIPS

ESO SCHOOL OF OSTEOPATHY

COLLEGIUM DE LYON: VALORISATION OF RESEARCH

CAMPUS TOUR EDHEC

EM STRASBOURG : VIDEO CAMPUS TOUR

NEOMA BUSINESS SCHOOL

TUCK SCHOOL OF BUSINESS: EUROPEAN PR CAMPAIGN

CASS BUSINESS SCHOOL

TRIUM GLOBAL EMBA

HEC PARIS : CONFERENCE DE PRESSE, SHANGHAI 2010 AWARD

LUXEMBOURG: PRESS TRIP – 2012

ESCP EUROPE: PRESS TRIP IN BRUSSELS AND MADRID

Our references