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ESCP EUROPE: PRESS TRIP IN BRUSSELS AND MADRID

Challenge

How to develop the image of the first European Business School? How to recruit more participants in this high added-value program?

Solutions

After having researched the program and put forward its distinguishing characteristics, NSB proposed to organize a press trip to familiarize the European media with this unique program. The operation took place in two stages over the course of the program, i.e. 18 months. The Agency first invited ten journalists from top European media during the launching ceremony of the EMBA in Brussels and then renewed this process, the following year, during the closing ceremony in Madrid, thereby giving the journalists the unique possibility of living at the same rhythm as the MBA students for a few days.

Results

Publication of qualitative and dedicated articles which recounted experiencing the program first hand for a few days and numerous testimonials from participants, executives and company directors in top European media outlets.

Services

Press relations around the event; organization of the press trip and the logistics in collaboration with the School; inviting strategic media from Paris, London, Frankfurt, Madrid and Milan to the event; hosting journalists during the event; post-event follow-up.

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The jobs done
  • Organisation complète du voyage de presse
  • Invitation médias de Paris, Londres, Francfort, Madrid et Milan
  • Prise en charge journaliste
  • Suivi post évènement
  • Relation presse de l’événement

See a selection of our works

  • EM STRASBOURG : VIDEO CAMPUS TOUR
  • ESCP EUROPE: PRESS TRIP IN BRUSSELS AND MADRID
  • LUXEMBOURG: PRESS TRIP – 2012
  • CAMPUS TOUR EDHEC

See a selection of our work

NEOMA: Post-merger press conference in China

Audencia Nantes School of Management: Press conferences announcing partnerships with Chinese institutions

IFA Paris Shanghai – PR & digital communications

UNIVERSITY OF VIRGINIA: OPENING OF THE SHANGAI OFFICE

ACADEMIC AWARD FOR MANAGEMENT RESEARCH

EM NORMANDIE: APPRENTICESHIPS

ESO SCHOOL OF OSTEOPATHY

COLLEGIUM DE LYON: VALORISATION OF RESEARCH

CAMPUS TOUR EDHEC

EM STRASBOURG : VIDEO CAMPUS TOUR

NEOMA BUSINESS SCHOOL

TUCK SCHOOL OF BUSINESS: EUROPEAN PR CAMPAIGN

CASS BUSINESS SCHOOL

TRIUM GLOBAL EMBA

HEC PARIS : CONFERENCE DE PRESSE, SHANGHAI 2010 AWARD

LUXEMBOURG: PRESS TRIP – 2012

ESCP EUROPE: PRESS TRIP IN BRUSSELS AND MADRID

Our references