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EM NORMANDIE: APPRENTICESHIPS

Challenge

The role of apprenticeships in France isnot yet fully developed at French Business Schools and still suffers from many prejudices. However, it is highly suitable for professional integration, a crucial factor in the search for a job today. So how could a communication campaign emphasizeEM Normandie’s apprenticeship training while delivering a message that speaks to both students and businesses?

Solutions

To attract the media’s attention and to get them talking about EM Normandie, Noir sur Blanc devised a communication strategy which positioned the School as an expert in apprenticeships at business schools in France. The Agency conducted a survey on "The Future of Apprenticeships in French Business Schools" involving 150 companies and more than 60 apprenticeship students at EM Normandie. The results of the survey were relayed to the media via a press relations campaign that allowed EM Normandie to deliver its message on the subject and launch its own communications campaign: "Apprenticeships." A social media campaign created open discussion on the subject and the campaign was complimented by two animated videos, one for students and one for businesses. Finally, an infographic of the survey results was diffusedto the media.

Results

EM Normandie received a lot of positive feedback following the campaign. Many companies in particular turned to the School to offer apprenticeship positions that they were looking to fill. On the media front, the results of "The Future of Apprenticeships in French Business Schools" survey was widely picked up by journalists.

Services

Conducting a quantitative survey, layout and creation of an infographic of the survey results, press release and diffusion, development of a communications strategy, creation of the name and slogan of the campaign, production of two animated videos, creation of a print advertising campaign.

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The jobs done
  • Réalisation et création de l’enquête et infographie
  • Communiqué de presse
  • Elaboration d’une stratégie de communication
  • Réalisation de vidéos d’animations
  • Réalisation publicité print

See a selection of our works

  • IFA Paris Shanghai – PR & digital communications
  • TUCK SCHOOL OF BUSINESS: EUROPEAN PR CAMPAIGN
  • CAMPUS TOUR EDHEC
  • HEM

See a selection of our work

NEOMA: Post-merger press conference in China

Audencia Nantes School of Management: Press conferences announcing partnerships with Chinese institutions

IFA Paris Shanghai – PR & digital communications

UNIVERSITY OF VIRGINIA: OPENING OF THE SHANGAI OFFICE

ACADEMIC AWARD FOR MANAGEMENT RESEARCH

EM NORMANDIE: APPRENTICESHIPS

ESO SCHOOL OF OSTEOPATHY

COLLEGIUM DE LYON: VALORISATION OF RESEARCH

CAMPUS TOUR EDHEC

EM STRASBOURG : VIDEO CAMPUS TOUR

NEOMA BUSINESS SCHOOL

TUCK SCHOOL OF BUSINESS: EUROPEAN PR CAMPAIGN

CASS BUSINESS SCHOOL

TRIUM GLOBAL EMBA

HEC PARIS : CONFERENCE DE PRESSE, SHANGHAI 2010 AWARD

LUXEMBOURG: PRESS TRIP – 2012

ESCP EUROPE: PRESS TRIP IN BRUSSELS AND MADRID

Our references