CASS BUSINESS SCHOOL

Challenge

Cass Business School entrusted Noir sur Blanc with its European press relations in order to internationalise its student body and faculty, promote its high-level research and highlight its close relationship with the major players in the City of London.

Solutions

Noir sur Blanc designed a press relations campaign for Germany, France and Italy. The Agency decided to focus communication on the school’s research, its programmes and the expertise of its faculty members. The Agency organized regular one-to-one meetings with representatives of the School, press trips and visits to the Campus in London for European journalists.

Results

During the campaign in these three countries, NSB increased its results by 261% between 2009 and 2013 (see fig.1 below). Over the past five years, the School has seen a steady annual increase in enrolment by students from the targeted campaign countries. Satisfied with the results obtained by Noir sur Blanc in 2014, the School extended its contract to include Russia and hired NSB to conduct the media relations for all schools at City University London.   Fig.1. Number of Press Clippings generated by NSB for Cass Business School

  • 2009= 123
  • 2010= 170 (+38%)
  • 2011 = 309 (+228%)
  • 2012 = 404 (+230%)
  • 2013 = 444 (+261%)

Services

Audits, annual press relations, organisation of press trips; campus visits to London.

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The jobs done
  • Audit
  • Conseil & Relation presse
  • Organisation voyage de presse
  • Visite campus de Londres

See a selection of our works

  • COLLEGIUM DE LYON: VALORISATION OF RESEARCH
  • EM NORMANDIE: APPRENTICESHIPS
  • Audencia Nantes School of Management: Press conferences announcing partnerships with Chinese institutions
  • TRIUM GLOBAL EMBA

See a selection of our work

NEOMA: Post-merger press conference in China

Audencia Nantes School of Management: Press conferences announcing partnerships with Chinese institutions

IFA Paris Shanghai – PR & digital communications

UNIVERSITY OF VIRGINIA: OPENING OF THE SHANGAI OFFICE

ACADEMIC AWARD FOR MANAGEMENT RESEARCH

EM NORMANDIE: APPRENTICESHIPS

ESO SCHOOL OF OSTEOPATHY

COLLEGIUM DE LYON: VALORISATION OF RESEARCH

CAMPUS TOUR EDHEC

EM STRASBOURG : VIDEO CAMPUS TOUR

NEOMA BUSINESS SCHOOL

TUCK SCHOOL OF BUSINESS: EUROPEAN PR CAMPAIGN

CASS BUSINESS SCHOOL

TRIUM GLOBAL EMBA

HEC PARIS : CONFERENCE DE PRESSE, SHANGHAI 2010 AWARD

LUXEMBOURG: PRESS TRIP – 2012

ESCP EUROPE: PRESS TRIP IN BRUSSELS AND MADRID

Our references