CAMPUS TOUR EDHEC

Challenge

The institution saw these two inaugurations as key events to mark a transition in initiating a new page in the School’s history. How could they get their target audience to discover the new Lille campus in a dynamic and original way?

Solutions

Noir sur Blanc designed a strategy to generate "buzz" on the internet. Two weeks before the official opening of the new campus, the Agency released a teaser in the form of a StopMotion Tour of the Lille campus. The film documented the progress of the new campus’ construction with a six-daylong photo shoot at regular intervals,as well as shooting video over a period of five months. The stop motion technique allowed the insertion of photos of the various stages of construction in order to show the evolution of the different spaces on campus.

Results

The EDHEC StopMotion Tour video totalled more than 16,000 views on YouTube. It attracted the attention of EDHEC’s various audiences and has contributed to the success of a press trip organized by Noir sur Blanc ahead of the official opening of the campus in Lille.

Services

Screenwriting, production and direction, 2D animations, diffusion, social media management.

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The jobs done
  • Écriture et scénarisation
  • Production et réalisation
  • Animations 2D
  • Diffusion de la vidéo
  • Gestion de réseaux sociaux

See a selection of our works

  • EM NORMANDIE: APPRENTICESHIPS
  • ACADEMIC AWARD FOR MANAGEMENT RESEARCH
  • ESCP EUROPE: PRESS TRIP IN BRUSSELS AND MADRID
  • IFA Paris Shanghai – PR & digital communications

See a selection of our work

NEOMA: Post-merger press conference in China

Audencia Nantes School of Management: Press conferences announcing partnerships with Chinese institutions

IFA Paris Shanghai – PR & digital communications

UNIVERSITY OF VIRGINIA: OPENING OF THE SHANGAI OFFICE

ACADEMIC AWARD FOR MANAGEMENT RESEARCH

EM NORMANDIE: APPRENTICESHIPS

ESO SCHOOL OF OSTEOPATHY

COLLEGIUM DE LYON: VALORISATION OF RESEARCH

CAMPUS TOUR EDHEC

EM STRASBOURG : VIDEO CAMPUS TOUR

NEOMA BUSINESS SCHOOL

TUCK SCHOOL OF BUSINESS: EUROPEAN PR CAMPAIGN

CASS BUSINESS SCHOOL

TRIUM GLOBAL EMBA

HEC PARIS : CONFERENCE DE PRESSE, SHANGHAI 2010 AWARD

LUXEMBOURG: PRESS TRIP – 2012

ESCP EUROPE: PRESS TRIP IN BRUSSELS AND MADRID

Our references