CAMPUS TOUR EDHEC
The institution saw these two inaugurations as key events to mark a transition in initiating a new page in the School’s history. How could they get their target audience to discover the new Lille campus in a dynamic and original way?
Noir sur Blanc designed a strategy to generate "buzz" on the internet. Two weeks before the official opening of the new campus, the Agency released a teaser in the form of a StopMotion Tour of the Lille campus. The film documented the progress of the new campus’ construction with a six-daylong photo shoot at regular intervals,as well as shooting video over a period of five months. The stop motion technique allowed the insertion of photos of the various stages of construction in order to show the evolution of the different spaces on campus.
The EDHEC StopMotion Tour video totalled more than 16,000 views on YouTube. It attracted the attention of EDHEC’s various audiences and has contributed to the success of a press trip organized by Noir sur Blanc ahead of the official opening of the campus in Lille.
Screenwriting, production and direction, 2D animations, diffusion, social media management.
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See a selection of our work
NEOMA: Post-merger press conference in China
Audencia Nantes School of Management: Press conferences announcing partnerships with Chinese institutions
IFA Paris Shanghai – PR & digital communications
UNIVERSITY OF VIRGINIA: OPENING OF THE SHANGAI OFFICE
ACADEMIC AWARD FOR MANAGEMENT RESEARCH
EM NORMANDIE: APPRENTICESHIPS
ESO SCHOOL OF OSTEOPATHY
COLLEGIUM DE LYON: VALORISATION OF RESEARCH
CAMPUS TOUR EDHEC
EM STRASBOURG : VIDEO CAMPUS TOUR
NEOMA BUSINESS SCHOOL
TUCK SCHOOL OF BUSINESS: EUROPEAN PR CAMPAIGN
CASS BUSINESS SCHOOL
TRIUM GLOBAL EMBA
HEC PARIS : CONFERENCE DE PRESSE, SHANGHAI 2010 AWARD
LUXEMBOURG: PRESS TRIP – 2012
ESCP EUROPE: PRESS TRIP IN BRUSSELS AND MADRID