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Audencia Nantes School of Management: Press conferences announcing partnerships with Chinese institutions

Challenge

On October 28 and 29, 2014, Audencia Nantes School of Management organized two press conferences to present its partnerships with two top Chinese universities: Tsinghua University and Beijing Institute of Technology (BIT).
The two conferences were held on two consecutive days, and Audencia were expecting many different media to attend, especially print media specialized in education news.

Solution

NSB analyzed the event program and the profiles of the speakers, and invited journalists from management & economic media for the first conference, as the theme of the conference was social responsibility of Chinese companies. The DBA program in RSA, which was co-launched by Audencia Nantes and Tsinghua University, was also presented. NSB invited education media for the second conference which was dedicated to introducing the academic partnership between Audencia Nantes and BIT. Different journalists from the same media attended the two conferences.

Results

In total, 19 media outlets attended the conference on the first day, and 12 media (including Xinhua News Agency) attended the second conference. More than 80 press clippings were published in the targeted media.

Services

Press conference,

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The jobs done
  • Press Conference

See a selection of our works

  • EM STRASBOURG : VIDEO CAMPUS TOUR
  • HEM
  • EM NORMANDIE: APPRENTICESHIPS
  • COLLEGIUM DE LYON: VALORISATION OF RESEARCH

See a selection of our work

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Audencia Nantes School of Management: Press conferences announcing partnerships with Chinese institutions

IFA Paris Shanghai – PR & digital communications

UNIVERSITY OF VIRGINIA: OPENING OF THE SHANGAI OFFICE

ACADEMIC AWARD FOR MANAGEMENT RESEARCH

EM NORMANDIE: APPRENTICESHIPS

ESO SCHOOL OF OSTEOPATHY

COLLEGIUM DE LYON: VALORISATION OF RESEARCH

CAMPUS TOUR EDHEC

EM STRASBOURG : VIDEO CAMPUS TOUR

NEOMA BUSINESS SCHOOL

TUCK SCHOOL OF BUSINESS: EUROPEAN PR CAMPAIGN

CASS BUSINESS SCHOOL

TRIUM GLOBAL EMBA

HEC PARIS : CONFERENCE DE PRESSE, SHANGHAI 2010 AWARD

LUXEMBOURG: PRESS TRIP – 2012

ESCP EUROPE: PRESS TRIP IN BRUSSELS AND MADRID

Our references