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ACADEMIC AWARD FOR MANAGEMENT RESEARCH

THE CHALLENGE

In 2011, Syntec Management Consulting hired Noir sur Blanc to give visibility to the third edition of its Award and make it a leading reference in academia.

THE SOLUTION

Communication around the Academic Award for Management Research was virtually nonexistent, and Noir sur Blanc had to put everything in place, from the PR communications plan to media partnerships and 2.0 communication tools. Everything had to be done from scratch, which opened up lots of possibilities. The web was the primary means of making contact with the various interlocutors: journalists, teachers and researchers, PhD students and consultants. After a first year of publicizing the Award through meetings with journalists, creating a new media partnership and opening a Facebook page and a Twitter account, the Award began to take off. Noir sur Blanc set up two large-scale media partnerships with The Harvard Business Review France and Les Echos Business and created a LinkedIn account. Each social network channel has its own specific content, so that they complement each other and encourage visitors to go discover the information found on the other networks. At the same time the audience, targets and reputation of the Award is increased. Video (filmed interviews, thematic questions) was the backbone of the communication around the Award, sometimes replacing the traditional press release and providing a real communications generator on the various social networks. The strength of this communication? Innovation! Each year, Noir sur Blanc has adopted new communication tools, new concepts and new techniques to create a sense of expectation, as well as retain and attract an even bigger audience.

THE RESULTS

The Agency has turned the Academic Award for Management Research into a true reference among management science academics. Each year, more and more faculty members participate in this undoubtedly great opportunity, offering increased visibility and career enhancement for its winners. Since the beginning of the mission, Noir sur Blanc has consistently developed new communication tools for the Award (Twitter, Facebook, LinkedIn, YouTube, 2.0 press releases, video press releases), creating visibility in the media as well as in academia and the management consulting industry. Noir sur Blanc’s communication actions have also allowed to demystify the image of inaccessibility often associated with management science. During the Prze Award Event et the few dasy after, tweets with hashtag #PrixMgt15 reached 104 407 accounts et 202 719 impressions.

THE SERVICES

PR 2.0 Communications Plan; digital strategy; editorial strategy; public relations (professors, doctoral students, consultants); community management; videos; photos; content creation; media partnerships;

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The jobs done
  • SOCIAL NETWORK STRATEGY
  • DIGITAL PRESS RELATIONS
  • 2.0 PRESS RELEASE
  • INTERVIEWS AND STORIES

See a selection of our works

  • NEOMA: Post-merger press conference in China
  • TRIUM GLOBAL EMBA
  • ESCP EUROPE: PRESS TRIP IN BRUSSELS AND MADRID
  • HEC PARIS : CONFERENCE DE PRESSE, SHANGHAI 2010 AWARD

See a selection of our work

NEOMA: Post-merger press conference in China

Audencia Nantes School of Management: Press conferences announcing partnerships with Chinese institutions

IFA Paris Shanghai – PR & digital communications

UNIVERSITY OF VIRGINIA: OPENING OF THE SHANGAI OFFICE

ACADEMIC AWARD FOR MANAGEMENT RESEARCH

EM NORMANDIE: APPRENTICESHIPS

ESO SCHOOL OF OSTEOPATHY

COLLEGIUM DE LYON: VALORISATION OF RESEARCH

CAMPUS TOUR EDHEC

EM STRASBOURG : VIDEO CAMPUS TOUR

NEOMA BUSINESS SCHOOL

TUCK SCHOOL OF BUSINESS: EUROPEAN PR CAMPAIGN

CASS BUSINESS SCHOOL

TRIUM GLOBAL EMBA

HEC PARIS : CONFERENCE DE PRESSE, SHANGHAI 2010 AWARD

LUXEMBOURG: PRESS TRIP – 2012

ESCP EUROPE: PRESS TRIP IN BRUSSELS AND MADRID

Our references