An invaluable investigation and decision-making tool, qualitative surveys and studies enhance our understanding of the attitudes and motivations of target groups questioned and help to identify key levers for developing brand strategy.
In-depth individual interviews during group sessions, along with online questionnaires… since 1991, Noir sur Blanc has developed real expertise in the different fields associated with qualitative studies. Relying on a tried and tested and demanding methodology, the Agency enables its clients to resolve complex issues involving potentially wide ranging targets, in particular at an international level.
As the author of a large number of studies and international reports on developments and trends in the sector, the Agency has been involved throughout in developing media coverage and turning it into a professional discipline, as evidenced by the September 2009 publication of the first White Paper on communications within the field of higher education and research.
- Image and positioning study: The image and positioning study helps
to identify perceptions and define your image as it appears to your target
markets, along with that of your competitors. This study enables
measurement of the effectiveness of your current positioning, diagnosis
of any discrepancy between the perceived image and the desired image,
identification of opportunities and potential areas for repositioning
or the need to strengthen your existing position. - Research, analysis and documentary studies
- Pre/post campaign testing
- Focus group or round table (concept, name, logo testing, etc.)
- Brainstorming, creativity session (concept research)
- Mini opinion polls, consumer panels and barometers
- Theme, prospective and satisfaction surveys
