[Publicité] Cibertec – Peru // La tecnología dejó de ser solo tecnología #ATWL @CiberTweets
Posté par Pascal Petitjeanil y a 1 annéepas de commentaire
We decided to stay in Peru this week to explore a little bit more how engineering schools communicate. We found this clever Cibertec campaign for the launch of its Design, Communication and Management programs.
It coincides with the launch of the latest version of a famous smartphone and shows that despite the fact that some specifications may be common with other top smartphones, design, communication and brand management make the difference.
Insomuch that people are desperate to queue for 3 days before they get it. Thus, as the school proclaims, technology is no longer simply technology.
Great idea for a tech school!
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