[Publicité] Ads that we like – University of Western Australia: Pursue Impossible #ATWL
Posté par Pascal Petitjeanil y a 2 annéespas de commentaire
This week we went Down Under to present you this amazing inspirational video for the University of Western Australia.
The University of Western Australia is unveiling a bold new brand to reflect its place as a contemporary place of teaching, learning and research, and a global hub of excellence.
UWA Vice-Chancellor Professor Paul Johnson said while the University was proud of its past century of achievement, it recognised that it must continually evolve to remain relevant in a rapidly changing world.
“We believe that when we stop moving forward, progress will stall,” Professor Johnson said.
It features a young student in determined pursuit against a backdrop of differing landscapes and climates. When she stops, the world stops, highlighting the point that we all need to keep moving forward. The distinctive soundtrack was created and performed by students from the UWA School of Music. It was filmed in North America, Shanghai, Singapore and Perth.
« When you stop, the world stop with you, so chase your dream, it’s only impossible until it’s done. The University of Australia call everyone to Pursue Impossible and help to keep the world moving forward.«
The University’s new brand will be featured across all media platforms, including a television commercial, integrated digital campaign and social media as well campus-based activities.