[Publicité] Ad That We Like: Université de Moncton – Canada // Français et fiers @UMCE_UMoncton #ATWL
Posté par Pascal Petitjeanil y a 5 annéespas de commentaire
The University of Moncton is a small French-speaking university in New Brunswick, Canada. It competes with English-speaking institutions in the Maritimes and Québec. They needed to find a way of differentiation…
The University’s motto is :
« À l’Université de Moncton, notre langue c’est le français. Et nous en sommes fiers. »
in French of course.
So how to make this difference ? As Denis Boucher, U de M’s Director of Recruitment said, « Everybody has a great program, everybody has scholarships, if you keep saying that you’re not sticking out. And we wanted to stick out. »
And they did it. The video also shows the social and festive sides of the studies at the University of Moncton as the most serious aspects, on electric guitar background. It also shows a scene of two students kissing between two rows of books at the library, a scene that much attention. The video was viewed more than 200,000 times on the school’s YouTube channel another 100,000 more on YoungTurks channel on Youtube, and generated reports in various media such as Radio-Canada, the Huffington Post, National Post or Gawker.
Why? Because some considered the video too hot, too sexy, too spicy, because University of Moncton shows life, true students life. Those students who work, playing sports or music, embracing in the aisles of the library, chilling on the seashore…. Good bye conformism and blah-blah. It’s only reality, the real student life.
And at the same time, enrollment is climbed by 22% between 2015 and 2016!
At NSB we like it!
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