[Publicité] Ad That We Like: Colgate & Marriott – Brazil // The Water Savers #ATWL
Posté par Pascal Petitjeanil y a 1 annéepas de commentaire
Water is by far the problem that concerns us all. Brazil is now facing the biggest drought in 80 years. To strive against waste water, Colgate has partnered with Marriott to encourage hotel guests to rethink their water consumption habits.
They did this with a simple image of a child standing in a parched field, that lined the basins in hotel bathrooms, capturing guests’ attention just at the place where they brush their teeth.
The campaign, ran in hotel rooms across Sao Paulo and Recife, cities greatly affected by the lack of water in the past year. The resulting publicity video, seen here, was launched on March 21 (World Water Day), resulting in 4.8 million impressions in a 24-hour period.
Will you now close off the water while you brush your teeth?
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