#ATWL Dubai Cares : Education makes the difference – Fundraising
Posté par Pascal Petitjeanil y a 2 annéespas de commentaire
Dubai Cares is a philanthropic organization working to improve children’s access to quality primary education in developing countries.
As Ramadan is the main fundraising period for Dubai Cares, the operation aims to meet donation targets. The operation has to spread the message to the widest section of the public in Dubai that education can help wipe out poverty.
To raise awareness around the difference charity can make, Dubai Cares distributed scratch cards in malls and gas stations, once scratched, these cards display the difference any charity act can make in the life of poor people. By scratching off the a card with a coin, one could literally see the change right before their eyes.
The activity generated a great interest and response to the campaign.