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Agence de communication internationale, Noir sur Blanc conseille et guide les acteurs privés et publics du monde de l’enseignement supérieur et de la recherche depuis 1990. Nous accompagnons nos clients dans toutes les phases de leur communication : du diagnostic au conseil stratégique, en passant par la création et la diffusion de leurs campagnes.

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06/05/2016
Fusion de l’ESPI et de l’institut International de l’Immobilier
A la rentrée 2016, l’institut International de l’Immobilier rejoint le Groupe ESPI. L'antenne de formation parisienne de l'ESC Pau plus connu sous le nom 3I rejoint le Groupe ESPI dès la rentrée 2016.  l'Ecole-Entreprise conservera son ADN et ses formations originales et s'appellera désormais 3I Executive. 3I est partenaire de grands acteurs du secteur immobilier comme Foncia, Immo de France, Sergic et Loiselet & Daigremont. Ces partenaires ont une place prépondérante dans la formation, l’évaluation et l’embauche des étudiants en fin de parcours. « L’immobilier est pluriel et est perméable à toutes les nouvelles technologies dans sa conception et également de plus en plus dans sa gestion. L’intégration de 3I Executive dans le Groupe ESPI est l’exemple même de la prise de conscience des acteurs clés de la formation, de fédérer les compétences et expériences pour répondre au meilleur niveau a ces enjeux essentiels pour les jeunes qui souhaiteront rejoindre ce grand secteur de l’économie. » Explique Christian Louis-Victor, président du groupe ESPI. « Je ne peux que me réjouir de ce rapprochement, étant membre de la gouvernance des deux écoles. Pour nous, 3I et ESPI sont deux sources particulièrement adaptées à nos besoins de nouveaux collaborateurs et permettent de fournir à nos collaborateurs en poste des formations particulièrement adaptées à nos attentes. Nos services de formation interne participent activement à la mise en place des programmes des deux écoles.», précise Philippe Loiselet, directeur général de Loiselet & Daigremont. Noir sur Blanc a réalisé le nouveau logo du Groupe ESPI en 2015,  lire l''étude de cas ici.     Recevez tous les vendredi notre newsletter dans votre mailbox : [wysija_form id="5"]  
04/03/2016
Business school accreditations: questioning the image and limitations of the system
In the global and hyper competitive business school sector, accreditation bodies occupy a strategic place: they have improved the legibility of the industry while guaranteeing a rise in the quality of schools and management training. To better anticipate and act on the particularities of the higher education market, it is important to understand, anticipate and qualify the role and impact that these organizations have on the image of the institutions they accredit. Since the 1990s, the European higher education sector has seen the development of some new, heavyweight players: accreditation bodies. The first, AACSB (Association to Advance Collegiate Schools of Business), was created in the United States in 1916 following the consolidation of several American universities. The European equivalent, Equis was created many years later, in 1997, by the EFMD (European Foundation for Management Development). Both bodies audit management schools in their entirety, and according to well-defined quality criteria. AMBA, established in 1967 in the UK, is more specialized but accredits programmes other than MBAs. A regulatory role Although these non-governmental organizations assign certification without official sanction, they play a major role in the regulation of the higher education market by introducing necessary standards for the legibility and the hierarchy of institutions. In such a dense and prolific sector as business schools, their work has had a levelling up effect on the US and European markets. Today, accreditations act as labels of excellence which are as unavoidable as they are coveted. Having long progressed beyond a simple trend, accreditations today have a direct impact on the image of an institution, facilitating the creation of links with potential teachers, students and academic partners. Holding a particular accreditation is even part of the evaluation criteria in most rankings and a school can sometimes be eliminated from such rankings if is not appropriately accredited. Thus, accreditations and rankings, two major assessment tools of the higher education market, are self-reinforcing. And this is no accident. It has long been difficult for reporters to verify the information provided by a school. With accreditation, the data obtained after a thorough audit is accurate and verified. In marketing, a relative differentiator As well as a standard of quality, accreditation is a prestigious differentiator. By being the first French school to obtain the AACSB label in 1997, ESSEC ensured an unprecedented advantage over its competitors. Since then, many others have followed. It is now the emerging markets such as China and India who wish to join the "club" of accredited schools: a considerable advantage in terms of marketing, as well as a gateway to prestigious international rankings such as the Financial Times. However, this progression is not endless. If the effect of accreditation in emerging countries is still new and attractive, in more mature markets like Europe and the USA, the effect is slowly beginning to fade. Because the principle of accreditation is to push schools toward continuous improvement, from a marketing point of view it has created a uniform market. Inevitably, the more schools that are accredited, the less differentiating and prestigious the effect is on the image of a school. Moreover, in the US, the AACSB label is a true standard for institutions, similar to the State visa in France. In Europe, where this accreditation is still relatively scarce, it retains its prestige. A sign of absolute quality? Accreditation is a long process that not all structures can afford to invest in. The preparatory work is considerable and requires significant involvement on the part of staff, as well as a high financial outlay over several years. Many small, quality schools can never aspire to the “triple crown” accreditation. This is especially so as accreditations, ultimately, are not necessarily recognized by recruiters. In the higher education world, there is often too much inward thinking and introspection. In the case of the French market, few employers dwell on a school’s accreditation. Instead, it is the rankings that provide the reference. It is here that we begin to see the limits of the system in terms of marketing as well as the challenge for accreditation bodies to be better recognized by companies. Concretely speaking, some triple-accredited schools still remain - in the rankings as in the minds of the public - behind other prestigious schools which are not triple-accredited. Taking the latest ranking of the Grandes Ecoles by Le Point in 2015 for example, in which we see that Essec (not triple-accredited although its Executive MBA programme with Mannheim is AMBA-accredited) is ranked ahead of the triple-accredited EMLyon. More surprisingly, schools such as PSB or EDC are ranked above a school like Sup de Co La Rochelle, even though it is AACSB-accredited. Note also that among some of the largest universities (some part of the Ivy League), many are not triple-accredited, including Harvard Business School, Stanford GSB, Columbia Business School or Saïd Business School. These institutions have put forward several reasons for this including the financial cost or inadequate evaluation criteria in relation to their functioning and policies. In those circumstances, the fact of not having to make the effort to be double- or triple-accredited demonstrates the power of these institutions’ own image and reputation. As the journalist Lilia Tlemçani outlined in an article for the New Economist in March 2013, AACSB focuses primarily on academic criteria that is of limited interest to a company that is not itself involved in research. This is why a school must make choices consistent across the types of accreditation that it obtains and its own strategic objectives. This topic is also addressed by Benoît Cret, sociology lecturer at the University Jean Moulin Lyon 3 and researcher at IFROSS, in his article “Institutional Strategies, Accreditation Strategies”, published by the French Management Revue. That said, the loss of an accreditation is noticed very quickly. ESCEM went through the painful experience of being denied its re-accreditation by Equis in 2009. The school appealed the decision unsuccessfully and in December 2011, it lost its accreditation status, which subsequently led to the creation of FBS whose demise has been well documented. With increasing financial difficulties in recent years, particularly among French business schools, one may question the validity of such certifications that are issued today. Do they create a closed system and a dependence for schools that, after paying a pre-audit to see if they are certifiable, have to reinvest every 3, 5 or 10 years in these heavily administrative processes? This dependence is partly related to the strong link between accreditations and rankings in the media. Some renowned rankings require accreditation. This is the case for the Financial Times, which calls for an institution to be at least accredited by AACSB or Equis. Thus, the fact of not having or losing an accreditation could mean an institution will be excluded from, or otherwise see its position decline in, the rankings. However, rankings remain a dependable tool for students, their parents, and teachers, and so have an important impact in the selection process of a school. Some schools find themselves taken hostage, torn between the cost of the accreditation process and a fall in the rankings. Still in line with the real needs of the market? These lines of questioning should also make us consider the general adequacy of these accreditations in a higher education and employment market that has changed a lot over the last decade. Today’s education needs call into play the pedagogical models being used, which should in turn influence change in the evaluation criteria used by the accreditation bodies.   Their systems of assessment are particularly long and laborious. They are more favourable to programmes based on longer models and although the criteria are changing, the main evaluation anchors have changed very little. Conversely, graduates entering the job market must be reactive, rather like the companies that employ them who have multiple needs that evolve very quickly. Thus, businesses and young people are now expressing more of a need for shorter courses, with flexible modules. The accreditation bodies, in order to continue to raise the quality of business schools consistently with companies’ needs, must now break the mold they have built by devising new assessment criteria directly linked to market expectations. New areas for action Nevertheless, the accreditation bodies still have many good years ahead of them, because in the higher education sector new markets are developing, as is the case with engineering schools. As the CTI writes on its website, "The Bologna Process has created a wide open higher education space, homogenizing the standards and names of diplomas." To get a clearer picture, students and the general public need "criteria allowing them to navigate the overabundant supply of education offers." For example, faced with the challenges of the internationalization of its students, engineering schools have needed to differentiate themselves on the issue of mobility. It was in this context that the European accreditation EUR-ACE was created. Facilitating student mobility, EUR-ACE allows French engineering students to study abroad for a semester. Conversely, it allows students to support their candidacy at a foreign university. This label, which is based largely on the criterion of the internationalization of schools, meets a real market need, and may therefore ultimately be an asset to recruiters. In addition to the EUR-ACE label, the CTI has long been thinking about creating an international accreditation. But it could also be envisaged for the EFMD to cast its net further than management education and seize the opportunity to begin accrediting engineering schools.
04/03/2016
Accréditation des business schools : enjeux d’image et limites du système
Sur le marché mondialisé et hyper concurrentiel des business schools, les organismes d’accréditations occupent une place stratégique : ils ont permis d’améliorer la lisibilité du secteur tout en opérant une montée en qualité des écoles et formations en management. Pour mieux anticiper et agir sur le marché si particulier de l’enseignement supérieur, il est important de comprendre, nuancer et anticiper le rôle et l’impact de ces organismes sur l’image des établissements. Depuis les années 90, le marché européen de l’enseignement supérieur a vu se développer de nouveaux acteurs de poids : les organismes d’accréditations. Le premier né, AACSB (Association to Advance Collegiate Schools of Business), fut créé aux Etats-Unis dès 1916 par le regroupement de plusieurs universités américaines. Le label équivalent européen, Equis, fut créé bien des années plus tard, en 1997, par l’EFMD (European Foundation for Management Development). Tous deux auditent les écoles de management dans leur globalité, et d’après des critères de qualité bien définis. Plus ciblé, l’AMBA, créé en 1967 en Grande-Bretagne, accrédite un programme qui n’est d’ailleurs pas obligatoirement un MBA. Un rôle de régulateur du marché Bien que ces organismes non gouvernementaux attribuent des labels sans valeur officielle, ils jouent un rôle majeur dans la régulation du marché de l’enseignement supérieur en introduisant des standards nécessaires à la lisibilité et à la hiérarchisation des établissements. Sur un secteur aussi dense et prolifique que celui des écoles de commerce, leur travail a permis un nivellement vers le haut des marchés américains et européens. Aujourd’hui, les accréditations représentent des labels d’excellence incontournables et convoités. Ayant depuis longtemps dépassé le simple stade de la tendance, les accréditations ont un impact direct sur l’image de l’établissement, facilitant la  prospection auprès des professeurs, des étudiants et des partenaires académiques potentiels. Le fait de détenir l’accréditation fait même partie des critères d’évaluation (voire parfois d’élimination) dans la plupart des classements d’écoles et/ ou de programmes. Ainsi, accréditations et classements, deux outils d’évaluation et de lisibilité majeurs sur le marché de l’enseignement supérieur, s’autoalimentent. Et ce n’est pas un hasard. Longtemps, il a été difficile pour des journalistes de vérifier les informations fournies par une école. Avec les accréditations, les données, obtenues au terme d’un audit approfondi, sont précises et vérifiées. En marketing, un élément de différenciation relatif Au-delà d’un standard de qualité, les accréditations sont un élément de différenciation prestigieux. En étant la première école française à obtenir le label AACSB en 1997, l’Essec s’est assurée une longueur d’avance sans précédent sur ses concurrents. Depuis, bien d’autres ont suivi. Ce sont désormais les marchés émergeants tels que la Chine ou l’Inde qui souhaitent rejoindre le « club » des écoles accréditées : un atout considérable en termes de marketing, ainsi qu’une porte d’entrée auprès de classements internationaux de poids tels que celui du Financial Times. Mais ce saut en avant n’est pas sans fin. Si auprès des pays émergents, l’effet des accréditations est encore nouveau et attractif, en Europe et aux USA, des marchés plus mûrs, l’effet commence lentement à s’estomper. Car le principe même des accréditations, qui est de pousser les écoles vers une amélioration permanente, crée sur le plan du marketing une unification du marché. Fatalement, de plus en plus d’écoles seront accréditées, ce qui aura pour finalité d’amenuiser l’effet différenciant et prestigieux sur l’image d’une école. D’ailleurs, aux USA, on se rend compte que le label AACSB apparait comme une véritable norme pour les établissements, au même titre que le visa de l’Etat en France. Alors qu’en Europe, cette accréditation reste encore rare, donc prestigieuse. Les accréditations : des critères de qualité absolus ? L’accréditation est un long processus que toutes les structures ne peuvent pas se permettre. Le travail en amont est considérable : il nécessite une implication importante de la part du personnel et un coût financier élevé sur plusieurs années. Beaucoup de petites écoles de qualité ne peuvent pas prétendre au « graal » de la triple accréditation. D’autant plus que les accréditations, in fine, ne sont pas forcément un élément reconnu par les recruteurs. Dans le milieu de l’enseignement supérieur, nous avons trop souvent tendance à adopter un point de vue interne, de connaisseurs. Or, dans le cas du marché français, rares sont les employeurs à s’attarder sur les accréditations d’une école. En comparaison, ce sont d’ailleurs les classements qui font référence. On perçoit alors les limites du système en termes de marketing, ainsi que l’enjeu pour les organismes d’accréditations de mieux se faire connaitre des entreprises. Pour être concret, certaines écoles triplement accréditées restent tout de même, dans les classements comme dans l’esprit du grand public, derrière d’autres écoles prestigieuses qui ne le sont pas. Si l’on prend le dernier classement des Grandes Ecoles du Point 2015, on constate que l’Essec (qui n’est pas triplement accréditée bien que son programme Executive MBA avec Mannheim soit accrédité AMBA) se place tout de même devant l’EMLyon (triplement accréditée). Plus surprenant encore, des écoles telles que PSB ou EDC se trouvent devant une école comme Sup de Co La Rochelle, pourtant accréditée AACSB. Notons également que parmi les plus grandes universités (dont certaines faisant partie de la Ivy League), plusieurs ne sont pas triplement accréditées, notamment la Harvard Business School, Stanford GSB, Columbia Business School ou encore la Saïd Business School d’Oxford. Ces dernières avancent plusieurs raisons dont le coût financier ou bien l’inadéquation des critères d’évaluation par rapport au fonctionnement et à la politique de leur institution. Pour ces cas particuliers, le fait même de ne pas avoir à faire l’effort d’être doublement ou triplement accrédité démontre alors toute la puissance d’image et de notoriété de ces établissements. Comme l’explique la journaliste Lilia Tlemçani dans un article du nouvel économiste datant de mars 2013, un label comme AACSB se concentre surtout sur des critères académiques qui auront un intérêt limité pour une entreprise qui ne se penche pas sur la recherche. C’est aussi pour cette raison qu’une école doit faire des choix cohérents entre les types d’accréditation qu’elle recherche et ses propres objectifs stratégiques. Un sujet également traité par Benoît Cret, Maître de conférences en sociologie à l'Université Jean-Moulin Lyon 3 et chercheur à l'IFROSS,  dans son article Stratégies d’établissement, stratégies d’accréditation, pour la Revue Française de gestion. En revanche, la perte d’une accréditation se remarque très vite… L’ESCEM en a fait la douloureuse expérience en se voyant refuser sa ré-accréditation Equis en 2009. L’Ecole a fait appel de cette décision, en vain. En décembre 2011, elle perd son accréditation, ce qui la conduit ensuite vers la création de FBS dont on connaît la triste fin. Avec des problématiques financières qui se sont accrues ces dernières années, notamment au sein des business schools françaises, on peut s’interroger sur le bien-fondé des accréditations telles qu’elles sont délivrées aujourd’hui. Ne créent-elles pas un système fermé et une dépendance pour les écoles qui doivent, après un pré-audit payant pour savoir si elles sont accréditables, réinvestir tous les 3, 5 ou 10 ans, dans ces processus lourds. Cette dépendance est en partie liée au lien fort qui existe entre accréditations et classements dans les médias. Certains classements de renom exigent l’accréditation. C’est le cas du Financial Times, qui demande à l’établissement d’être au minimum accrédité AACSB ou Equis. Ainsi, le fait de ne pas détenir ou de perdre un label provoque de fait l’absence d’un classement pour une institution ou sa baisse dans les rankings. Or, ces derniers restent des outils particulièrement scrutés par les étudiants, leurs parents, les professeurs de classes prépas, et ont un impact important dans les processus de choix des jeunes. Les écoles se retrouvent prises en otage, tiraillées entre le coût des processus d’accréditations et celui d’une baisse dans les classements. Est-on encore en accord avec les besoins réels du marché ? Ces multiples interrogations nous amènent également à nous interroger, plus globalement, sur l’adéquation de ces accréditations avec un marché de l’enseignement supérieur et de l’emploi qui a beaucoup changé ces dix dernières années. Les nouveaux besoins en formation remettent en jeu les modèles pédagogiques, ce qui devrait également faire évoluer les critères d’évaluation de ces organismes. Leur système d’évaluation est particulièrement long et laborieux. Il privilégie un modèle de formation longue. Et bien que les critères évoluent, les grands axes d’évaluation ne changent que très peu. A l’inverse, les diplômés qui arrivent sur le marché de l’emploi doivent être réactifs. A l’image des entreprises qui les emploieront, qui ont des besoins multiples qui évoluent très rapidement. Ainsi, les entreprises et les jeunes expriment de plus en plus leur besoin en formations diplômantes courtes, avec des modules adaptables. Les organismes d’accréditations, afin de continuer à élever le niveau de qualité des business schools de manière cohérente avec les besoins des entreprises, doivent désormais casser le moule qu’elles ont construit, en imaginant de nouveaux critères d’évaluation en lien direct avec les attentes du marché. De nouveaux champs d’action pour les organismes d’accréditations Quoi qu’il en soit, les organismes d’accréditations ont encore de belles années devant eux. Car au sein du secteur de l’enseignement supérieur, de nouveaux marchés se développent, comme par exemple celui des écoles d’ingénieurs. Comme l’explique la CTI sur son site internet, « le processus de Bologne a créé un espace d’enseignement supérieur très ouvert, en homogénéisant les niveaux et intitulés des diplômes… » Pour y voir plus clair, les étudiants et le public en général ont besoin « de critères leur permettant de s’orienter dans cette offre surabondante de formations ». Par exemple, face au défi de l’internationalisation de ses étudiants, les écoles d’ingénieurs ont besoin de se différencier sur la question de la mobilité. C’est dans cette optique que le label européen EUR-ACE a fait son apparition. Il facilite la mobilité étudiante, et permet à un élève ingénieur français souhaitant effectuer un semestre à l’étranger de viser un programme EUR-ACE hors de l’Hexagone. À l’inverse, ce même label lui servira à appuyer sa candidature dans une université étrangère. Ce label, qui s’appuie en grande partie sur le critère de l’internationalisation des écoles, répond à un véritable besoin du marché, et pourra donc, à terme, être un atout auprès des recruteurs. Au-delà du label EUR-ACE, la CTI réfléchit depuis longtemps à la création d’un label international. Mais on pourrait tout à fait imaginer que face à ce marché qui se tend, l’EFMD saisisse également l’occasion d’élargir son champ d’actions à celui des écoles d’ingénieurs.
12/02/2016
A comparative study of how business schools in France and the United States use LinkedIn and Twitter
Noir sur Blanc conducted a comparative study of the use of LinkedIn and Twitter by the communication directors of leading French and American business schools (the sample comprised all 33 business school members of the French CGE and an equivalent number of representative business schools from the US). Both networks were found to be used by both Americans and by the French, but we observed significant differences in their usage and purpose. 68% of the communication directors from France use Twitter on an account under their name, while in the US only one in two use the micro-blogging network. Paradoxically, among the French accounts analyzed, only four communication directors have over 1000 followers, while the Americans, on average, have three times more subscribers to their accounts than the French. Regarding LinkedIn, 100% of communication directors from both sides of the Atlantic use it, but not in the same way. Americans have on average 1.4 times more connections and almost 20% of them regularly post their school’s campaigns and use the network as an additional communication channel in their work. In France, LinkedIn remains primarily a professional networking tool: very few French communication directors use it to disseminate their campaigns or information about their school. Another important point to note is that 74% of the French communication directors had not translated their profile into English. And of the 26% who had started the translation process, only half of them had fully translated their profile, while the other half had only translated name of their position. This brief study serves to highlight how social networks, from one country to another, are used differently. We can conclude that US communication managers use the communication from their school to work their own personal branding. Personally invested in their professional activities, they use LinkedIn to demonstrate their skills and expertise. This reveals the rather different relationship the Americans and French have to their company or institution. For an international communication agency like Noir sur Blanc, it is important to understand these cultural differences and to master the subtleties in order to devise effective and coherent digital strategies internationally.   Receive our newsletter every Friday in you mailbox: [wysija_form id="4"]
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17/02/2016

The University of Phoenix is suffering since several years of a low student enro

[TOTW]11/02/2016 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

11/02/2016

Find out what’s happening in the world of international higher education via o

[Publicité] Ad That We Like: ACT – UK-India // Cyber-bullying

10/02/2016

The aim of the English association "ACT" is to defend human rights worldwide. Th

[TOTW] 04/02/2016 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

04/02/2016

Find out what’s happening in the world of international higher education via o

[Publicité] Ad That We Like: Domtar – North America // Project Learning Curve @DomtarPaper #ATWL

03/02/2016

Domtar Corporation is the largest integrated producer of uncoated freesheet pape

Weibo vs Twitter : launch of 2000 characters messages (en/fr)

28/01/2016

From its inception, Sina Weibo has been seen as a mere copy of its American coun

[TOTW] 28/01/2016 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

28/01/2016

Find out what’s happening in the world of international higher education via o

[Publicité] Ad That We Like: TV Rain – Russia // « Free the words » @tvrain #ATWL

27/01/2016

This week we look at a moving campaign by independent Russian television channel

[TOTW] 21/01/2016 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

21/01/2016

Find out what’s happening in the world of international higher education via o

Deux belles retombées pour @DardenMBA

21/01/2016

Deux belles retombées pour Darden School of Business pour laquelle Noir sur Bla

[Publicité] Ad That We Like: FMP – Brasil // "Become Somebody in life. And someone’s life too." @fmp_rs #ATWL

20/01/2016

FMP is the Foundation School of Public Ministry of Rio Grande Do Sul in Brazil.

[TOTW] 14/01/2016 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

14/01/2016

Find out what’s happening in the world of international higher education via o

[Publicité] Ad of the Week : Público – Portugal // Pencils @Publico #ATWL

13/01/2016

A year after the terrorist attack on the headquarters of the French satirical ne

TOTW 07/01/2016 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

07/01/2016

Find out what’s happening in the world of international higher education via

[Publicité] Ad of the Week : Arts University Bournemouth – UK // Do What You Love @inspiredAUB #ATWL

06/01/2016

We spent a little time in UK during Holiday Season and guess what, we found this

TOTW 17/12/2015 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

17/12/2015

This week featured: Loss of students in South Italia – Romanian students ag

[Publicité] Ad of the Week : Sainsbury's – UK // Mog’s Christmas Calamity #ATWL @sainsburys

16/12/2015

Sainsbury's has won over social media with a heartwarming tribute to Judith Kerr

TOTW 10/12/2015 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

10/12/2015

This week featured: France: 3 award-winning junior entreprises from SKEMA. –

[Publicité] Ad of the Week : Non-Violence - Mexico // Non Violence México Camión #ATWL @NVPFoundation

09/12/2015

This Switzerland based NGO aims to end violence in the world. They believe in e

TOTW 03/12/2015 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

03/12/2015

This week featured: France: What about scientific teachings. – China: QS Best

[Publicité] RSU – Thailand // Experience #ATWL @RangsitU

02/12/2015

Let's have a big leap from USA to Asia, more precisely in Thailand. RSU is one

NSB dans la presse: Le Journal des Grandes Ecoles - Etude Noms de marque des Business Schools françaises

01/12/2015

L'étude menée par Noir sur Blanc sur le nom de marque des Business Schools fra

TOTW 26/11/2015 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

26/11/2015

This week featured: Romania: Hundreds of seats in Master converted for license a

[Publicité] SNHU – USA // Ride your bike #ATWL @SNHU

25/11/2015

Good idea in this internal campaign for promoting alternative transportation! No

Etude Marques BusinessSchool : NSB dans Stratégies !

20/11/2015

La Newsletter de Stratégies a mentionné l'étude menée par NSB sur le change

TOTW 19/11/2015 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

19/11/2015

This week featured: State aid for Russian Student Associations – Foreign stud

[Publicité] Cibertec – Peru // La tecnología dejó de ser solo tecnología #ATWL @CiberTweets

18/11/2015

We decided to stay in Peru this week to explore a little bit more how engineerin

[TOTW] 12/11/2015 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

12/11/2015

Find out what’s happening in the world of international higher education via o

[Publicité] UTEC Universidad – Peru // Plant Lamp #ATWL @UTECEDU

12/11/2015

Using university research for the communication of the University. This is the

TOTW 05/11/2015 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

05/11/2015

Find out what’s happening in the world of international higher education via o

[Publicité] Associazione Meter – Italy // What you see is not what you get #ATWL

05/11/2015

A campaign of communication that could be about higher education has caught our

TOTW 22/10/2015 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

29/10/2015

This week featured: State aid for Russian Student Associations – Foreign stud

[Publicité] Melbourne University – Australia // Where Great Minds Collide #ATWL

28/10/2015

Let's stay in Australia this week. Today we'd like to introduce to the latest ca

TOTW 22/10/2015 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

22/10/2015

This week featured: Lomonossov University hit top position in QS ranking (Russ

Publicité] Edith Cowan University Open Day – Australia // Futures at your feet #ATWL

21/10/2015

Every University or School has its own Open Day. How to innovate for this annual

NSB client Darden School of Business hits number 2 spot in The Economist MBA ranking

15/10/2015

NSB is proud to announce that its latest client, the University of Virginia Dard

TOTW 15/10/2015 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

15/10/2015

This week featured: Infographics about Russian learning – Romanian students

[Publicité] Lugar de Cinema – Brasil // Learn from the masters. Don't shoot vertical. #ATWL

14/10/2015

Everyone can be a director today. You just use your smartphone and you're bec

TOTW 08/10/2015 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

08/10/2015

This week featured: Aging as a lever for development (France) – Main destinat

[Publicité] Zee News - India // The misunderstood scoreboard #ATWL

07/10/2015

A conflict is ongoing between India and Pakistan since 1947. Not only armed, but

TOTW 01/10/2015 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

01/10/2015

This week featured: British media propose 4 ways to financing MBA Study (China)

[Publicité] Adobe Marketing Cloud – USA // Do You Know What Your Marketing Is Doing? #ATWL

30/09/2015

All of us know Adobe or their products. To promote its Marketing Cloud Services,

TOTW 24/09/2015 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

24/09/2015

This week featured: a brand new kind of school in  France – Salaries to inc

[Publicité] University of Tsukuba - FOVE / Japan // Eye Play the Piano #ATWL

23/09/2015

Eye Play the Piano est est un projet de collaboration entre l'école "Special Ne

“Useless” academic research helps uncover VW emissions scandal

22/09/2015

A couple of years ago the inventor and investor Elon Musk said that most academi

TOTW 17/09/2015 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

17/09/2015

This week featured: e-learning in Russia–Satisfaction in German Universities

[Publicité] O Imparcial / Brazil // Small things can be letal @imparcialeonline #ATWL

16/09/2015

No ads of higher education this week, but we spotted this interesting campaign b

TOTW 10/09/2015 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

10/09/2015

This week featured: Announcement of new Dean of Darden School of Business in I

[Publicité] Hiroshima-Onomichi // Japan: Cat Street view #ATWL @Hiroshima_Wel

09/09/2015

This week, we discovered a "purr-fect" way to discover a city through cat's eyes

TOTW 03/09/2015 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

03/09/2015

This week featured: Famous schools scholarship tips for Chinese students – T

[Publicité] SAE Qantm Creative Media Institute // Australia: Open Day #ATWL @SAEInstituteAUS

02/09/2015

In a life of a school, Open Days are strategic moments. They are the days to sho

TOTW 27/08/2015 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

27/08/2015

This week featured: Number of foreign students in Italy – A Russian Wikipedia

[Pub] Oxford SOS Notes app "The Flying Notebooks" Video #ATWL

26/08/2015

Back into reality ! Holidays are over, but get ready to see this ad for a famous

Les vacances d’été pour NSB c’est maintenant… soyez Minions ! #listeàlire

31/07/2015

Toute l’équipe de Noir sur Blanc sera en vacances jusqu’au 24 août. &nb

TOTW 30/07/2015 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

30/07/2015

This week featured: ROI for 10 American Business schools (China) – Younger wit

[Publicité] Summer homework // Italia: Salviamo le vacanze dai compiti di scuola

29/07/2015

In Italy, the pupils, schoolchildren and students have summer homework. It may t

[Dans la presse] Enseignement Supérieur et Brand Content, tribune dans Culture RP

24/07/2015

Culture  RP , le blog des professionnels de la communication et du marketing, p

TOTW 23/07/2015 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

23/07/2015

This week featured: More easy for foreigners students to get Russian nationality

[Publicité] Puffin Audioboks // India: Children Audiobooks #ATWL

22/07/2015

You’ve surely already heard of audiobooks. In our over-connected world childre

TOTW 16/07/2015 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

16/07/2015

This week featured:  Latvia and educational system – Removing programme in Ro

[Ranking] Le classement 2015 des écoles d'ingénieurs du Figaro est sorti !

15/07/2015

Le classement 2015 des écoles d'ingénieurs du Figaro Etudiant vise à aider le

[Publicité] BNP Paribas – France: We are tennis #ATWL

15/07/2015

BNP is one of the most important sponsors of the tennis world. In the framework

TOTW 09/07/2015 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

09/07/2015

This week featured: BRICS, competition between Russian universities increases -

[Publicité] Panamericana Escola de Arte e Design - Brazil : How far does your creativity go? #ATWL

08/07/2015

We noticed Panamericana School of Art and Design campaign in the past. This Lati

#TOTW 02/07/2015 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

02/07/2015

This week featured: mutual  recognition of diplomas between France  & R

[Publicité] Graduate School of Business - University of Cape Town / South Africa : Curiosity #ATWL

01/07/2015

Executive Education at the University of Cape Town Graduate School of Business (

#TOTW 25/06/2015 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

25/06/2015

This week featured: Key figures of returning Chinese students after overseas stu

#ATWL - Harvard Business School for Harvard Business Review // Do You Subscribe To The Power Of Ideas?

23/06/2015

Everyone in business knows this famous influential management magazine that is t

#Ranking FT Masters in Finance Pre Experience 2015

22/06/2015

Each year, the Financial Times carries out several rankings of the Busines

TOTW 18/06/2015 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

18/06/2015

This week featured best companies for students in Russia,  Art and Design schoo

#ATWL Dubai Cares : Education makes the difference - Fundraising

17/06/2015

Dubai Cares is a philanthropic organization working to improve children's access

TOTW 04/06/2015 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

04/06/2015

This week featured Chinese students in Canada,  Southern Italian Universities s

[Publicité] Ads that we like – Kaunas University of Technology (Lithuania) #ATWL

03/06/2015

What's behind the name of a job? This was the question on which the Kaunas Unive

[Interview] de Brigitte Fournier dans Culture RP

01/06/2015

Brigitte Fournier, dirigeante et fondatrice de l'agence, est interviewée par Cu

TOTW – 28/05/2015 – Find out what’s happening in the world of international higher education ‪#‎HigherED‬ ‪#‎EnsSup

28/05/2015

This week featured Japan,  Arctic,  VIAEDUC Find out what’s happening in th

[Publicité] Ads that we like – Estacio University: Family Graduation #ATWL

27/05/2015

In some countries, in some circles, access to education comes at the cost of man

Les Petits Déjeuners Débat de NSB : French Touch vs French Tech

22/05/2015

L'agence spécialiste de l'enseignement supérieur organise le jeudi 11 juin 201

TOTW – 21/05/2015 – Find out what’s happening in the world of international higher education ‪#‎HigherED‬ ‪#‎EnsSup

21/05/2015

This week featured Moscow State University ; IESE ; HEC ; Parsons Paris ; Bucare

[Publicité] Ads that we like - University of Western Australia: Pursue Impossible #ATWL

20/05/2015

This week we went Down Under to  present you this amazing  inspirational video

TOTW – 07/05/2015 – Find out what’s happening in the world of international higher education ‪#‎HigherED‬ ‪#‎EnsSup‬

07/05/2015

Find out what’s happening in the world of international higher education via o

[Publicité] Ads That We Like HBO Nordic - Game of Thrones Season 5 "The Countdown #ATWL

06/05/2015

At NSB we are fans of Game Of Thrones. Of course, we were in front of our TV set

TOTW – 30/04/2015 – Find out what’s happening in the world of international higher education ‪#‎HigherED‬ ‪#‎EnsSup‬

30/04/2015

Find out what’s happening in the world of international higher education via o

[Publicité] Ads That We Like University of Antwerp - Belgium "Let's Define the future" @UAntwerpen #ATWL

29/04/2015

Why do we like this campaign from @UAntwerpen? Is it about multiple programs? ?

Comment organiser une conférence de presse à Shanghai ?

24/04/2015

L'université de Virginie ouvre un bureau à Shanghai, Noir sur Blanc organise l

TOTW – 23/04/2015 – Find out what’s happening in the world of international higher education ‪#‎HigherED‬ ‪#‎EnsSup‬

23/04/2015

Find out what’s happening in the world of international higher education via o

[Publicité] Ads That We Like: Ogilvy Creative School Tokyo: Let It All Out #ATWL

22/04/2015

What a shock we got on seeing this series of loaded visuals! The creative shots

TOTW – 16/04/2015 – Find out what’s happening in the world of international higher education ‪#‎HigherED‬ ‪#‎EnsSup‬

16/04/2015

Find out what’s happening in the world of international higher education via o

[Publicité] Ads That We Like : Euroidiomas - Google Madwords

16/04/2015

Euroidiomas is an educational institution with 25 years of experience dedicated

TOTW – 09/04/2015 – Find out what’s happening in the world of international higher education ‪#‎HigherED‬ ‪#‎EnsSup‬

09/04/2015

Find out what’s happening in the world of international higher education via o

[Publicité] ATWL : THINK (Road Safety) mobile campaign from UK

08/04/2015

This week we have chosen an advertisement about the danger of the use of mobile

TOTW – 02/04/2015 – Find out what’s happening in the world of international higher education ‪#‎HigherED‬ ‪#‎EnsSup‬

02/04/2015

Find out what’s happening in the world of international higher education via o

[Publicité] Ads that we like – Bet on your creativity – Panamericana Escola de Arte e Design – Brazil #ATWL

01/04/2015

This school of art and design from Brazil comes back with an amazing recruitment

TOTW – 26/03/2015 – Find out what’s happening in the world of international higher education #HigherED #EnsSup

26/03/2015

Find out what’s happening in the world of international higher education via o

[Publicité] #ATWL Ads that we like - The Label Don't Tell the Whole Story - Canadian Fair Trade Network - Canada

25/03/2015

This week we noticed the campaign Canadian Fair Trade Network in the fight again

TOTW – 20/03/2015 – Find out what’s happening in the world of international higher education #HigherED #EnsSup

19/03/2015

Find out what’s happening in the world of international higher education via o

[Publicité] Ads that we like : @Acadomia – Le pouvoir extraordinaire #ATWL

18/03/2015

Georges has great capabilities. Find out what super power allows it to embody an

NSB se glitch pour le reFrag: Glitch festival organisé par Parsons Paris

17/03/2015

Du 19 mars au 22 mars 2015, l’école de mode et de design Parsons Paris The Ne

TOTW – 12/03/2015 – Find out what’s happening in the world of international higher education #HigherED #EnsSup

12/03/2015

Find out what’s happening in the world of international higher education via o

[Publicité] Ads that we like : The Sunday Times - Best Places to live #ATWL

11/03/2015

The Sunday Times Best Place to Live is a definitive guide to where to live. We

#Ranking : classement Ecoles d'Ingénieurs 2015 de l'Usine Nouvelle

10/03/2015

Il vient de sortir et le classement brut donne les résultats suivants : Pol

TOTW – 05/02/2015 – Find out what’s happening in the world of international higher education #HigherED #EnsSup

05/03/2015

Find out what’s happening in the world of international higher education via o

[Publicité] Ads That We like : Pornhub // Wankband #ADTWL

04/03/2015

This week, nothing to show from Education market. So, we decided to select Pornh

TOTW – 26/02/2015 – Find out what’s happening in the world of international higher education #HigherED #EnsSup

26/02/2015

Find out what’s happening in the world of international higher education via o

[Publicité] Ads That We like : Panamerica School of Art and Design #ADTWL

25/02/2015

The campaign of this week comes from Brazil and was created for a school of art

TOTW – 19/02/2015 - Find out what’s happening in the world of international higher education #HigherED #EnsSup

19/02/2015

Find out what’s happening in the world of international higher education via o

[Publicité] Ads That We like : Sunday Times Film and Screen Season Feb 2015 #ADTWL

18/02/2015

La campagne qui nous a marqué cette semaine est celle que met en place le Sunda

Un tout nouveau site pour Noir sur Blanc

11/02/2015

Bienvenue sur notre nouveau site. On vous laisse le découvrir ! Laissez-nous vo

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