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Agence de communication internationale, Noir sur Blanc conseille et guide les acteurs privés et publics du monde de l’enseignement supérieur et de la recherche depuis 1990. Nous accompagnons nos clients dans toutes les phases de leur communication : du diagnostic au conseil stratégique, en passant par la création et la diffusion de leurs campagnes.

L’agence s’adresse également aux institutionnels publics et privés qui souhaitent valoriser leurs actions dans le domaine de l’enseignement supérieur et de la recherche, ainsi qu’aux entreprises qui veulent travailler leur marque employeur et leur communication de recrutement.

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16/09/2016
Mercato de la rentrée 2016
Avec la rentrée des Grandes Ecoles, il est temps de faire le point sur quelques nominations ou transferts  marquants de Deans, Présidents, Directeurs ou Professeurs. Polytechique Nicolas Mottis Ancien responsable du programme Grande Ecole de l'Essec et professeur au département de comptabilité-contrôle de gestion pendant 20 ans, Nicolas Mottis prend la mission de positionner l'X sur le marché de l'Executive Education comme directeur académique. Il connait bien l'institution puisqu'il en est diplômé et qu'il y est chercheur associé. Le profil Linkedin de Nicolas Mottis Sciences-Po Marie-Laure Djelic Doyenne du corps professoral, de l'Essec, prof de management puis directrice du département et ancienne élève, elle y était aussi directrice associée du programme de PhD. Depuis 2010, elle dirigeait également le centre de recherche sur la globalisation, le capitalisme et la gouvernance. Elle est nommée professeur des universités au CSO (Sciences Po/CNRS) par décret le 14 août dernier, alors que l'institution de la rue Saint-*** lancera son "Ecole du Management de l'Innovation. Le profil Linkedi de Marie-Laure Djelic CCIR Paris Ile de France Laurent Trilles Directeur de l'école Tacomah depuis 2009, il rejoint l’équipe d’Yves Portelli, directeur général adjoint "Enseignement Recherche Formation" de la CCIR Paris Ile-de-France, en tant que directeur de l’enseignement. Cette direction exerce la tutelle sur les 24 écoles de la Chambre, parmi lesquelles HEC, Essec et ESCP Europe, mais aussi les Gobelins, Ferrandi ou l’EsieeParis. Le profil Linkedin de Laurent Trilles ITESCIA Richard Skrzypczak Ancien directeur adjoint au DGA ERF,  il a été nommé directeur de l’école Itescia en juillet. Le profil Linkedin de Richard Skrzypczak Académie de Dijon Frédérique Alexandre-Bailly Après plus de 15 ans de professorat à ESCP Europe, où elle est entrée en septembre 1998 et a enseigné la gestion des ressources humaines, la théorie des organisations et le comportement organisationnel, Frédérique Alexandre-Bailly change d’univers est devient Rectrice de Dijon. Le profil Linkedin de Frédérique Alexandre-Bailly EM Lyon Jacques Chaniol Après avoir dirigé le programme grande école de l’Escem entre 2001 et 2010, été délégué général de l’association Ecricome de 2011 à 2014, puis dirigé les campus de Paris, Bordeaux et Chambéry de l’Inseec de 2014 à 2016, Jacques Chaniol, diplômé de l’ESC Poitiers en 1986 et d’un doctorat en sciences de l’information et de la communication de l’université Paris-VIII en 2012, a été recruté par l’EM Lyon pour être le directeur du campus parisien. Le profil Linkedin de Jacques Chaniol London Business School François Ortalo-Magné Spécialiste reconnu des marchés immobiliers aux États-Unis, où il est expatrié depuis 2003, et où son expertise a été très recherchée lors de la crise des subprimes. C’est aussi là-bas qu’il a décroché son doctorat en économie, à l’université du Minnesota, en 1995. Actuellement doyen de la Wisconsin School of Business (Université du Wisconsin à Madison), François Ortalo-Magné a été maître de conférences en économie de l’Union européenne à la London school of economics (1995-2003). De 2003 à 2009, il est professeur associé à la Wisconsin School of business, avant d’y être nommé professeur en 2009 et d’en diriger le département d’économie urbaine et foncière. Il sera le doyen de la London Business School en août 2017. Le profil Linkedin de François Ortalo-Magné ESTA Alain Simac-Lejeune Enseignant-chercheur en informatique, il prend la direction de l'Esta Lyon à la rentrée 2016. Selon lui, "le principal objectif pour le campus lyonnais est sa croissance : il a démarré avec une petite trentaine d’étudiants l’année dernière, près de soixante-dix cette année, ils seront trois ou quatre cents dans quelques années". De 2010 à 2015, Alain Simac-Lejeune est responsable du développement et de l’innovation pour la start-up savoyarde Litii puis pour la société Compilatio (qui développe des logiciels anti-plagiat). Il prend la direction de l’école d’ingénieurs Esme Sudria à Lyon en janvier 2015.     Recevez notre Newsletter tous les vendredi :  [wysija_form id="5"]  
12/09/2016
FT MiM ranking 2016 analysis
The University of St Gallen has again been ranked number one by the Financial Times in its annual Master in Management ranking. The Swiss school has topped the table for the last six years, ahead of French schools HEC Paris, Essec and ESCP Europe. The rest of the top ten is made up of a pan-European panoply of leading establishments from the Netherlands, the UK, Spain, Austria and Germany. A record total of 90 schools from 25 different countries were ranked this year, seeing new entries from as far afield as the US (Arizona State University at 82), Taiwan (National Sun Yat-sen University at 87) and Canada (Queen’s University: Smith at 59), testifying to the growing appeal of the Master in Management diploma outside of Europe. The highest new entry is University College Dublin: Smurfit (ranked 22), while the lowest is China’s Southwestern University of Finance and Economics (90). Other notable movements in the table came from the Stockholm School of Economics, which progressed 16 places to 28; the Nova School of Economics which climbed 14 places to 17 and Telecom Business School which dropped 13 places to 46. French schools dominate the rankings with a total of 24 institutions ranked. The trend was positive with 12 schools winning places and only 7 slipping. A further 5 schools held their place or entered the ranking for the first time. Winners included Burgundy School of Business (up 9 places to 67), IAE Aix-Marseille (up 9 places to 46), Grenoble Ecole de Management (up 7 places to 13) and EM Normandie (up 6 places to 63). The biggest losers in France, added to Telecom as above, were La Rochelle Business School (down 12 places to 60) and Kedge (down 8 places to 53). Also on the rise this year were the graduate salaries. At St Gallen, they rose to $102,000, up from $90,000 in 2015. It was IIM Ahmedabad though that recorded the highest average salary of $109,000, followed closely by another Indian school IIM Bangalore with $106,000. The lowest average salary was $24,000 from China’s Southwestern University of Finance and Economics.   Find out the complete article on FT page, or the MiM interactive ranking.     Receive our Newsletter every Friday: [wysija_form id="6"]  
12/09/2016
FT MiM ranking 2016 analysis
The University of St Gallen has again been ranked number one by the Financial Times in its annual Master in Management ranking. The Swiss school has topped the table for the last six years, ahead of French schools HEC Paris, Essec and ESCP Europe. The rest of the top ten is made up of a pan-European panoply of leading establishments from the Netherlands, the UK, Spain, Austria and Germany. A record total of 90 schools from 25 different countries were ranked this year, seeing new entries from as far afield as the US (Arizona State University at 82), Taiwan (National Sun Yat-sen University at 87) and Canada (Queen’s University: Smith at 59), testifying to the growing appeal of the Master in Management diploma outside of Europe. The highest new entry is University College Dublin: Smurfit (ranked 22), while the lowest is China’s Southwestern University of Finance and Economics (90). Other notable movements in the table came from the Stockholm School of Economics, which progressed 16 places to 28; the Nova School of Economics which climbed 14 places to 17 and Telecom Business School which dropped 13 places to 46. French schools dominate the rankings with a total of 24 institutions ranked. The trend was positive with 12 schools winning places and only 7 slipping. A further 5 schools held their place or entered the ranking for the first time. Winners included Burgundy School of Business (up 9 places to 67), IAE Aix-Marseille (up 9 places to 46), Grenoble Ecole de Management (up 7 places to 13) and EM Normandie (up 6 places to 63). The biggest losers in France, added to Telecom as above, were La Rochelle Business School (down 12 places to 60) and Kedge (down 8 places to 53). Also on the rise this year were the graduate salaries. At St Gallen, they rose to $102,000, up from $90,000 in 2015. It was IIM Ahmedabad though that recorded the highest average salary of $109,000, followed closely by another Indian school IIM Bangalore with $106,000. The lowest average salary was $24,000 from China’s Southwestern University of Finance and Economics.   Find out the complete article on FT page, or the MiM interactive ranking.     Receive our Newsletter every Friday: [wysija_form id="6"]  
09/09/2016
Guide des salaires 2016-2017 des jeunes diplômés par métier
Bientôt diplômé et à la recherche de votre premier emploi ou à la recherche de la filière qui vous permettra d'obtenir le job le mieux payé ou encore à la veille d'un entretien et à la recherche du salaire que vous pourriez demander ? Voici les salaires de plusieurs fonctions selon le Le Guide des salaires 2016-2017* paru récemment. La chiffres présentés représentent ceux de la partie basse de la fourchette de rémunération annuelle brute représentant 80% de l'échantillon. Rémunération globale (fixe + part variable) Achats Assistant acheteur : 23 730 € Acheteur : 31 660 Administratif Agent administratif : 21 560 Technicien de gestion administrative : 29 200 Secrétariat Secrétaire : 22 770 Assistante de direction : 26 500 Commercial Technico-commercial : 26 120 Ingénieur commercial ou d’affaires :  32 64 Responsable d’une équipe de vente : 34 430 Merchandiseur / category manager : 24 340 Communication / Documentation Documentaliste : 30 220 Chargé de communication / assistant communication : 27 150 Graphiste / infographiste : 24 410 Entretien / Maintenance Technicien de maintenance : 24 970 Chef d’équipe entretien ou maintenance : 30 740 Finances / Gestion / Comptabilité Aide-comptable : 20 990 Assistant contrôle de gestion : 25 630 Comptable : 23 020 Informatique Technicien support clients : 24 030 Technicien micro-informatique : 27 090 Administrateur de base de données : 26 020 Ingénieur d’études / ingénieur de développement informatique : 38 530 Analyste programmeur / développeur : 30 200 Juridique / Droit Assistant juridique : 24 420 Juriste d’entreprise : 35 560 Logistique Assistant logistique / agent d’exploitation : 21 650 Approvisionneur : 23 700 Responsable approvisionnements / expéditions / transports : 24 970 Marketing Assistant marketing / assistant chef de produits : 25 200 Chef de produits : 35 560 Méthodes Technicien méthodes : 23 400 Responsable méthodes / ingénieur méthodes : 37 650 Production Chef d’équipe d’ouvriers : 23 76 Chef d’atelier / responsable de fabrication : 30 390 Agent de planning et ordonnancement : 24 13 Qualité / Sécurité / Environnement Technicien qualité : 23 820 Responsable qualité / ingénieur qualité : 37 070 Responsable hygiène sécurité environnement (HSE) : 32 040 Recherches / Etudes et Laboratoires Ingénieur chef de projet : 32 300 Relations clients / Service après-vente Assistant administration des ventes : 22 060 Chargé de relations clientèle : 23 380 Responsable administration des ventes : 34 800 Responsable service clients / service après-vente : 32 980 Ressources humaines Assistant ressources humaines / assistant paie : 23 420 Responsable recrutement : 28 700 Services généraux Responsable des services généraux : 30 640   Retrouvez l'ensemble des salaires selon les fonctions sur le site du Guide des Salaires.   * L’enquête est réalisée par Le Guide des salaires, auprès de DRH issus d’un échantillon d’entreprises françaises représentatives par la taille, le secteur d’activité, la situation géographique. Le Guide est édité par les Editions Législatives.       Recevez tous les vendredi notre newsletter dans votre mailbox :  [wysija_form id="6"]    
02/09/2016
11 astuces pour optimiser son compte Twitter
Avant les vacances, nous vous présentions les 9 conseils pour optimiser son compte Instagram*. Pour cette rentrée c’est au tour de Twitter d’être passé au crible par le Blog NSB. Devenu incontournable pour toutes les entreprises, Twitter peut être utilisé de différentes façons, comme média, bien sûr, mais aussi comme outil de veille stratégique. Découvrez comment utiliser Twitter efficacement ! Complétez votre profil le plus précisément possible. Logique me direz-vous. Mais vous seriez surpris par le nombre de comptes auxquels il manque l'activité, une adresse de site, une description ou une localisation... Pensez à bien sélectionner les images que vous utiliserez pour votre profil et votre couverture. Un Créez (et suivez) une ligne éditoriale Si vous souhaitez vous positionner comme un expert : parlez de votre secteur. Ne twittez pas seulement à propos de vos produits ou de votre marque, mais partagez l'information sur votre thème de prédilection et engagez la conversation avec d'autres comptes actifs dans votre domaine d'intérêt. Concentrez-vous sur vos hashtags et la longueur de vos tweets Pour que vos tweets soient lus et partagés, utilisez la syntaxe existante (#, @, RT, FF, etc.). Pensez aussi à connecter votre compte à des « raccourcisseurs » d'URL. Ils vous permettront de réduire la longueur vos tweets et d'obtenir des statistiques sur les liens. Soyez concis, moins de 100 caractères si possible, et utilisez des mots d'action. Les tweets plus courts et plus dynamiques génèrent plus d'engagement. RT SVP (Demandez à partager / retweeter) Demandez à vos abonnés de retweeter une information importante a un effet XXX. Mais n’en abusez pas et surtout ne forcez pas vos abonnés à vous retweeter ! Retweetez pour gagner des followers Créez votre propre contenu c’est essentiel évidemment. Mais partager celui des autres est aussi une bonne technique pour attirer vers vous de nouveaux followers. Attention, on ne retweete pas n’importe quoi mais des tweets en rapport avec ses centres d’intérêts. Cherchez l'information inédite Comme pour tout, une information qui date ou déjà connue de tous n'a plus de valeur, sauf si vous la mettez en perspective, dans ce cas-là, tout est permis ! Effectuez une veille Surveillez les mots clés et les hahstags pour savoir ce qui se passe dans votre secteur. Définissez des flux avec des outils comme Tweetdeck, Hootsuite, Agorapulse, etc. Ils vous permettront de détecter et d’interagir avec des personnes intéressantes ou des influenceurs. Créez des listes Twitter permet de créer des listes regroupant vos contacts par thématiques. Ainsi, en consultant le fil de ces listes, votre veille sera facilitée. En les laissant privées, vos listes participeront naturellement à votre veille stratégique sans que personne ne puisse en connaître ni  la teneur ni les contacts en faisant partie. Entrez en contact avec des influenceurs Interpellez-les, reprenez et commentez leurs tweets. Cela augmentera votre possibilité d'entrer en relation avec eux, qu'ils vous suivent et encore mieux qu'ils mentionnent votre nom ou votre tweet. Tweetez souvent, mais pas trop Soyez présent, envoyez des messages, mais ne tombez pas dans le spam en envoyant beaucoup de messages à caractère commercial. Vous perdriez des abonnés. Promouvez votre compte Twitter Affichez-le sur votre site internet, votre carte de visite et sur celles de vos collaborateurs dans le cadre d'une compte Twitter d'entreprise, dans votre signature de mail, et. Plus il sera connu, plus vous aurez de chance d'augmenter le nombre de vos abonnés.   A vos comptes !     * Nous espérons que ces conseils ont été utiles !     Recevez tous les vendredi notre newsletter dans votre mailbox : [wysija_form id="6"]  
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les actus' nsb

[TOTW] 22/09/2016 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

22/09/2016

Find out what’s happening in the world of international higher education via o

[Publicité] Ad That We Like: US Institutions – USA // Athletes #ATWL

21/09/2016

Today, we will present not only one ad, but two that use athletes at Americ

REJOIGNEZ NOTRE EQUIPE EN TANT QUE CHARGÉ(E) DE RP DIGITALES (CDI)

21/09/2016

Vous êtes dynamique et réactif(ve), et êtes passionné(e) par la communicatio

[TOTW] 15/09/2016 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

15/09/2016

Find out what’s happening in the world of international higher education via o

[Publicité] Ad That We Like: Canadian Aviation & Space Museum – Canada // StarFleet Academy experience #ATWL

14/09/2016

To promote the world premiere of Star Trek, an immersive campaign using multiple

[TOTW] 08/09/2016 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

08/09/2016

Find out what’s happening in the world of international higher education via o

[Publicité] Ad That We Like: Universidade Guarulhos – Brazil // Ensino a distância #ATWL

07/09/2016

For the ad of the week, we stay in Brazil, decidedly innovative country in term

01/09/2016 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

01/09/2016

Find out what’s happening in the world of international higher education via o

[Publicité] Ad That We Like: Colgate & Marriott – Brazil // The Water Savers #ATWL

31/08/2016

Water is by far the problem that concerns us all. Brazil is now facing the bigg

25/08/2016 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

25/08/2016

Find out what’s happening in the world of international higher education via o

[Publicité] Ad That We Like: 15mn – Lithuania // Stay with news, even on holiday. #ATWL

24/08/2016

Even on holidays it's very hard to pull away from serious news and information f

[TOTW] 28/07/2016 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

28/07/2016

Find out what’s happening in the world of international higher education via o

[Publicité] Ad That We Like: Chicago Art Institute – USA // Van Gogh AirBnB #Vangoghbnb #ATWL @artic

27/07/2016

Renting a room on AirBnB for your holidays this summer? For the art lovers among

[TOTW] 21/07/2016 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

21/07/2016

Find out what’s happening in the world of international higher education via o

[Publicité] Ad That We Like: @TheGlobalGoals – World // #WhatIReallyReallyWant #ATWL

20/07/2016

For sure you've heard of Victoria Beckham, the Spice Girls and their song "Wanna

[Publicité] Ad That We Like: @UNISA – Africa // Define Tomorrow #ATWL

13/07/2016

Let's make a tour in Africa this week, the next market for education. The ad

[TOTW] 07/07/2016 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

07/07/2016

Find out what’s happening in the world of international higher education via o

[Publicité] Ad That We Like: SanPellegrino – USA // Delightways #ATWL

06/07/2016

Will you spend some times in the US during your holidays? We found this clever a

[TOTW] 30/06/2016 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

30/06/2016

Find out what’s happening in the world of international higher education via o

[Publicité] Ad That We Like: Turkish Airlines - David Guetta // Euro 2016 anthems #ATWL

29/06/2016

A little bit more of Euro 2016? You may know David Guetta created the anthem for

[TOTW] 23/06/2016 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

23/06/2016

Find out what’s happening in the world of international higher education via o

[Publicité] Ad That We Like: GPA Institute – Brazil // The Help Search #ATWL

22/06/2016

Back to basic this week, with a little bit of digital. GPA Institute offers free

[TOTW] 16/06/2016 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

16/06/2016

Find out what’s happening in the world of international higher education via o

[Publicité] Ad That We Like: Mars Bar – UK // #Believe #ATWL @marsfootball #Euro2016

15/06/2016

No Education nor Media ad this week! We succomb to Eurofootbal 2016 wave...

[TOTW] 09/06/2016 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

09/06/2016

Find out what’s happening in the world of international higher education via o

[Publicité] Ad That We Like: Ayrton Senna Institute – Brazil // No Pulso do Brasil #ATWL @ayrtonsenna

08/06/2016

Even the generation that never saw Ayrton Senna hit a F1 race knows that winning

[TOTW] 02/06/2016 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

02/06/2016

Find out what’s happening in the world of international higher education via o

[Publicité] Ad That We Like: Westbourne Grammar School – Australia // Think Like a Hero #ATWL @WGSPrincipal

01/06/2016

At NSB we love heroes. And we found a bunch of them in a school that wants its s

[TOTW] 26/05/2016 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

26/05/2016

Find out what’s happening in the world of international higher education via o

[Publicité] Ad That We Like: Arenalingua – Germany // Outside Man #ATWL @arenalingua

25/05/2016

Language schools have always communicated with the tone of humor, or a staggered

[TOTW] 19/05/2016 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

19/05/2016

Find out what’s happening in the world of international higher education via o

[Publicité] Ad That We Like: Dainik Bhaskar – India // Do stubbornness. Change the world #ATWL @dainikbhaskar

18/05/2016

Dainik Bhaskar is one of the most important Indian hindi-language daily newspape

[TOTW] 12/04/2016 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

12/05/2016

Find out what’s happening in the world of international higher education via o

[Publicité] Ad That We Like: Door Step School – India // Roads named after street kids #ATWL

11/05/2016

It’s not easy being a kid in the slums of Mumbai. Life is tough, parents often

[TOTW] 05/04/2016 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

05/05/2016

Find out what’s happening in the world of international higher education via o

[Publicité] Ad That We Like: University of Adelaide – Australia// Change the way you think @uniofadelaide #ATWL

04/05/2016

It's quite a saga for the University of Adelaide. In 2013 a new brand campaign 

[TOTW] 28/04/2016 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

28/04/2016

Find out what’s happening in the world of international higher education via o

[Publicité] Ad That We Like: UNIJORGE University – Brazil // Distance Learning @unijorge #ATWL

27/04/2016

Back in South America this week at Unijorge University (Brazil) where we notic

[TOTW] 14/04/2016 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

14/04/2016

Find out what’s happening in the world of international higher education via o

[Publicité] Ad That We Like: Yale School of Music – USA // Why Music? @Yalemusic #ATWL

13/04/2016

“Why Music?” is an inspirational video celebrating the Yale School of Music

[TOTW] 07/04/2016 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

07/04/2016

Find out what’s happening in the world of international higher education via o

[Publicité] Ad That We Like: Hefty – USA // #SaidNoSchoolEver @Hefty #ATWL

06/04/2016

Hefty is the only trash bag that supports Box Tops For Education, one of America

[TOTW] 31/03/2016 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

31/03/2016

Find out what’s happening in the world of international higher education via o

[Publicité] Ad That We Like: Microsoft – USA // Make What's Next #ATWL

30/03/2016

A few weeks ago, the International Women day was celebrated. At that occasion, M

[TOTW] 24/03/2016 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

24/03/2016

Find out what’s happening in the world of international higher education via o

[Publicité] Ad That We Like: Paper Plus - New Zealand // Read better stories. Read books. @paperplus @paperplusnz #ATWL

23/03/2016

Down Under this week! direction New Zealand. There, a famous books and statione

[TOTW] 17/03/2016 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

17/03/2016

Find out what’s happening in the world of international higher education via o

[Publicité] Ad That We Like: EBS – Korea (South) // School Ability Test - The Healing Test @EBSstory #ATWL

16/03/2016

Usually starting at the age of 5, all the studying efforts are put in for just o

[TOTW] 10/03/2016 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

10/03/2016

Find out what’s happening in the world of international higher education via o

[Publicité] Ad That We Like: Reporters Without Borders – France // War Reporter - Tribute to Robert CAPA @rsf_rwb #ATWL

09/03/2016

Reporters Without Borders are releasing their 50th photography book promoting th

[TOTW] 03/03/2016 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

03/03/2016

Find out what’s happening in the world of international higher education via o

[Publicité] Ad That We Like: UNOPAR – Brazil // the way we talk has changed @UNOPAR_Oficial @unoparuniversidade #ATWL

02/03/2016

Distance education is practiced at Unopar in Brazil for 40 years and has traine

[TOTW] 25/02/2016 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

25/02/2016

Find out what’s happening in the world of international higher education via o

[Publicité] Ad That We Like: Université de Moncton – Canada // Français et fiers @UMCE_UMoncton #ATWL

24/02/2016

The University of Moncton is a small French-speaking university in New Brunswick

[TOTW] 18/02/2016 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

18/02/2016

Find out what’s happening in the world of international higher education via o

[Publicité] Ad That We Like: University of Phoenix - USA // We Rise - More than brain @UOPX #ATWL

17/02/2016

The University of Phoenix is suffering since several years of a low student enro

[TOTW]11/02/2016 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

11/02/2016

Find out what’s happening in the world of international higher education via o

[Publicité] Ad That We Like: ACT – UK-India // Cyber-bullying

10/02/2016

The aim of the English association "ACT" is to defend human rights worldwide. Th

[TOTW] 04/02/2016 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

04/02/2016

Find out what’s happening in the world of international higher education via o

[Publicité] Ad That We Like: Domtar – North America // Project Learning Curve @DomtarPaper #ATWL

03/02/2016

Domtar Corporation is the largest integrated producer of uncoated freesheet pape

Weibo vs Twitter : launch of 2000 characters messages (en/fr)

28/01/2016

From its inception, Sina Weibo has been seen as a mere copy of its American coun

[TOTW] 28/01/2016 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

28/01/2016

Find out what’s happening in the world of international higher education via o

[Publicité] Ad That We Like: TV Rain – Russia // « Free the words » @tvrain #ATWL

27/01/2016

This week we look at a moving campaign by independent Russian television channel

[TOTW] 21/01/2016 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

21/01/2016

Find out what’s happening in the world of international higher education via o

Deux belles retombées pour @DardenMBA

21/01/2016

Deux belles retombées pour Darden School of Business pour laquelle Noir sur Bla

[Publicité] Ad That We Like: FMP – Brasil // "Become Somebody in life. And someone’s life too." @fmp_rs #ATWL

20/01/2016

FMP is the Foundation School of Public Ministry of Rio Grande Do Sul in Brazil.

[TOTW] 14/01/2016 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

14/01/2016

Find out what’s happening in the world of international higher education via o

[Publicité] Ad of the Week : Público – Portugal // Pencils @Publico #ATWL

13/01/2016

A year after the terrorist attack on the headquarters of the French satirical ne

TOTW 07/01/2016 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

07/01/2016

Find out what’s happening in the world of international higher education via

[Publicité] Ad of the Week : Arts University Bournemouth – UK // Do What You Love @inspiredAUB #ATWL

06/01/2016

We spent a little time in UK during Holiday Season and guess what, we found this

TOTW 17/12/2015 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

17/12/2015

This week featured: Loss of students in South Italia – Romanian students ag

[Publicité] Ad of the Week : Sainsbury's – UK // Mog’s Christmas Calamity #ATWL @sainsburys

16/12/2015

Sainsbury's has won over social media with a heartwarming tribute to Judith Kerr

TOTW 10/12/2015 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

10/12/2015

This week featured: France: 3 award-winning junior entreprises from SKEMA. –

[Publicité] Ad of the Week : Non-Violence - Mexico // Non Violence México Camión #ATWL @NVPFoundation

09/12/2015

This Switzerland based NGO aims to end violence in the world. They believe in e

TOTW 03/12/2015 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

03/12/2015

This week featured: France: What about scientific teachings. – China: QS Best

[Publicité] RSU – Thailand // Experience #ATWL @RangsitU

02/12/2015

Let's have a big leap from USA to Asia, more precisely in Thailand. RSU is one

NSB dans la presse: Le Journal des Grandes Ecoles - Etude Noms de marque des Business Schools françaises

01/12/2015

L'étude menée par Noir sur Blanc sur le nom de marque des Business Schools fra

TOTW 26/11/2015 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

26/11/2015

This week featured: Romania: Hundreds of seats in Master converted for license a

[Publicité] SNHU – USA // Ride your bike #ATWL @SNHU

25/11/2015

Good idea in this internal campaign for promoting alternative transportation! No

Etude Marques BusinessSchool : NSB dans Stratégies !

20/11/2015

La Newsletter de Stratégies a mentionné l'étude menée par NSB sur le change

TOTW 19/11/2015 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

19/11/2015

This week featured: State aid for Russian Student Associations – Foreign stud

[Publicité] Cibertec – Peru // La tecnología dejó de ser solo tecnología #ATWL @CiberTweets

18/11/2015

We decided to stay in Peru this week to explore a little bit more how engineerin

[TOTW] 12/11/2015 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

12/11/2015

Find out what’s happening in the world of international higher education via o

[Publicité] UTEC Universidad – Peru // Plant Lamp #ATWL @UTECEDU

12/11/2015

Using university research for the communication of the University. This is the

TOTW 05/11/2015 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

05/11/2015

Find out what’s happening in the world of international higher education via o

[Publicité] Associazione Meter – Italy // What you see is not what you get #ATWL

05/11/2015

A campaign of communication that could be about higher education has caught our

TOTW 22/10/2015 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

29/10/2015

This week featured: State aid for Russian Student Associations – Foreign stud

[Publicité] Melbourne University – Australia // Where Great Minds Collide #ATWL

28/10/2015

Let's stay in Australia this week. Today we'd like to introduce to the latest ca

TOTW 22/10/2015 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

22/10/2015

This week featured: Lomonossov University hit top position in QS ranking (Russ

Publicité] Edith Cowan University Open Day – Australia // Futures at your feet #ATWL

21/10/2015

Every University or School has its own Open Day. How to innovate for this annual

NSB client Darden School of Business hits number 2 spot in The Economist MBA ranking

15/10/2015

NSB is proud to announce that its latest client, the University of Virginia Dard

TOTW 15/10/2015 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

15/10/2015

This week featured: Infographics about Russian learning – Romanian students

[Publicité] Lugar de Cinema – Brasil // Learn from the masters. Don't shoot vertical. #ATWL

14/10/2015

Everyone can be a director today. You just use your smartphone and you're bec

TOTW 08/10/2015 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

08/10/2015

This week featured: Aging as a lever for development (France) – Main destinat

[Publicité] Zee News - India // The misunderstood scoreboard #ATWL

07/10/2015

A conflict is ongoing between India and Pakistan since 1947. Not only armed, but

TOTW 01/10/2015 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

01/10/2015

This week featured: British media propose 4 ways to financing MBA Study (China)

[Publicité] Adobe Marketing Cloud – USA // Do You Know What Your Marketing Is Doing? #ATWL

30/09/2015

All of us know Adobe or their products. To promote its Marketing Cloud Services,

TOTW 24/09/2015 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

24/09/2015

This week featured: a brand new kind of school in  France – Salaries to inc

[Publicité] University of Tsukuba - FOVE / Japan // Eye Play the Piano #ATWL

23/09/2015

Eye Play the Piano est est un projet de collaboration entre l'école "Special Ne

“Useless” academic research helps uncover VW emissions scandal

22/09/2015

A couple of years ago the inventor and investor Elon Musk said that most academi

TOTW 17/09/2015 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

17/09/2015

This week featured: e-learning in Russia–Satisfaction in German Universities

[Publicité] O Imparcial / Brazil // Small things can be letal @imparcialeonline #ATWL

16/09/2015

No ads of higher education this week, but we spotted this interesting campaign b

TOTW 10/09/2015 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

10/09/2015

This week featured: Announcement of new Dean of Darden School of Business in I

[Publicité] Hiroshima-Onomichi // Japan: Cat Street view #ATWL @Hiroshima_Wel

09/09/2015

This week, we discovered a "purr-fect" way to discover a city through cat's eyes

TOTW 03/09/2015 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

03/09/2015

This week featured: Famous schools scholarship tips for Chinese students – T

[Publicité] SAE Qantm Creative Media Institute // Australia: Open Day #ATWL @SAEInstituteAUS

02/09/2015

In a life of a school, Open Days are strategic moments. They are the days to sho

TOTW 27/08/2015 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

27/08/2015

This week featured: Number of foreign students in Italy – A Russian Wikipedia

[Pub] Oxford SOS Notes app "The Flying Notebooks" Video #ATWL

26/08/2015

Back into reality ! Holidays are over, but get ready to see this ad for a famous

Les vacances d’été pour NSB c’est maintenant… soyez Minions ! #listeàlire

31/07/2015

Toute l’équipe de Noir sur Blanc sera en vacances jusqu’au 24 août. &nb

TOTW 30/07/2015 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

30/07/2015

This week featured: ROI for 10 American Business schools (China) – Younger wit

[Publicité] Summer homework // Italia: Salviamo le vacanze dai compiti di scuola

29/07/2015

In Italy, the pupils, schoolchildren and students have summer homework. It may t

[Dans la presse] Enseignement Supérieur et Brand Content, tribune dans Culture RP

24/07/2015

Culture  RP , le blog des professionnels de la communication et du marketing, p

TOTW 23/07/2015 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

23/07/2015

This week featured: More easy for foreigners students to get Russian nationality

[Publicité] Puffin Audioboks // India: Children Audiobooks #ATWL

22/07/2015

You’ve surely already heard of audiobooks. In our over-connected world childre

TOTW 16/07/2015 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

16/07/2015

This week featured:  Latvia and educational system – Removing programme in Ro

[Ranking] Le classement 2015 des écoles d'ingénieurs du Figaro est sorti !

15/07/2015

Le classement 2015 des écoles d'ingénieurs du Figaro Etudiant vise à aider le

[Publicité] BNP Paribas – France: We are tennis #ATWL

15/07/2015

BNP is one of the most important sponsors of the tennis world. In the framework

TOTW 09/07/2015 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

09/07/2015

This week featured: BRICS, competition between Russian universities increases -

[Publicité] Panamericana Escola de Arte e Design - Brazil : How far does your creativity go? #ATWL

08/07/2015

We noticed Panamericana School of Art and Design campaign in the past. This Lati

#TOTW 02/07/2015 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

02/07/2015

This week featured: mutual  recognition of diplomas between France  & R

[Publicité] Graduate School of Business - University of Cape Town / South Africa : Curiosity #ATWL

01/07/2015

Executive Education at the University of Cape Town Graduate School of Business (

#TOTW 25/06/2015 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

25/06/2015

This week featured: Key figures of returning Chinese students after overseas stu

#ATWL - Harvard Business School for Harvard Business Review // Do You Subscribe To The Power Of Ideas?

23/06/2015

Everyone in business knows this famous influential management magazine that is t

#Ranking FT Masters in Finance Pre Experience 2015

22/06/2015

Each year, the Financial Times carries out several rankings of the Busines

TOTW 18/06/2015 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

18/06/2015

This week featured best companies for students in Russia,  Art and Design schoo

#ATWL Dubai Cares : Education makes the difference - Fundraising

17/06/2015

Dubai Cares is a philanthropic organization working to improve children's access

TOTW 04/06/2015 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

04/06/2015

This week featured Chinese students in Canada,  Southern Italian Universities s

[Publicité] Ads that we like – Kaunas University of Technology (Lithuania) #ATWL

03/06/2015

What's behind the name of a job? This was the question on which the Kaunas Unive

[Interview] de Brigitte Fournier dans Culture RP

01/06/2015

Brigitte Fournier, dirigeante et fondatrice de l'agence, est interviewée par Cu

TOTW – 28/05/2015 – Find out what’s happening in the world of international higher education ‪#‎HigherED‬ ‪#‎EnsSup

28/05/2015

This week featured Japan,  Arctic,  VIAEDUC Find out what’s happening in th

[Publicité] Ads that we like – Estacio University: Family Graduation #ATWL

27/05/2015

In some countries, in some circles, access to education comes at the cost of man

Les Petits Déjeuners Débat de NSB : French Touch vs French Tech

22/05/2015

L'agence spécialiste de l'enseignement supérieur organise le jeudi 11 juin 201

TOTW – 21/05/2015 – Find out what’s happening in the world of international higher education ‪#‎HigherED‬ ‪#‎EnsSup

21/05/2015

This week featured Moscow State University ; IESE ; HEC ; Parsons Paris ; Bucare

[Publicité] Ads that we like - University of Western Australia: Pursue Impossible #ATWL

20/05/2015

This week we went Down Under to  present you this amazing  inspirational video

TOTW – 07/05/2015 – Find out what’s happening in the world of international higher education ‪#‎HigherED‬ ‪#‎EnsSup‬

07/05/2015

Find out what’s happening in the world of international higher education via o

[Publicité] Ads That We Like HBO Nordic - Game of Thrones Season 5 "The Countdown #ATWL

06/05/2015

At NSB we are fans of Game Of Thrones. Of course, we were in front of our TV set

TOTW – 30/04/2015 – Find out what’s happening in the world of international higher education ‪#‎HigherED‬ ‪#‎EnsSup‬

30/04/2015

Find out what’s happening in the world of international higher education via o

[Publicité] Ads That We Like University of Antwerp - Belgium "Let's Define the future" @UAntwerpen #ATWL

29/04/2015

Why do we like this campaign from @UAntwerpen? Is it about multiple programs? ?

Comment organiser une conférence de presse à Shanghai ?

24/04/2015

L'université de Virginie ouvre un bureau à Shanghai, Noir sur Blanc organise l

TOTW – 23/04/2015 – Find out what’s happening in the world of international higher education ‪#‎HigherED‬ ‪#‎EnsSup‬

23/04/2015

Find out what’s happening in the world of international higher education via o

[Publicité] Ads That We Like: Ogilvy Creative School Tokyo: Let It All Out #ATWL

22/04/2015

What a shock we got on seeing this series of loaded visuals! The creative shots

TOTW – 16/04/2015 – Find out what’s happening in the world of international higher education ‪#‎HigherED‬ ‪#‎EnsSup‬

16/04/2015

Find out what’s happening in the world of international higher education via o

[Publicité] Ads That We Like : Euroidiomas - Google Madwords

16/04/2015

Euroidiomas is an educational institution with 25 years of experience dedicated

TOTW – 09/04/2015 – Find out what’s happening in the world of international higher education ‪#‎HigherED‬ ‪#‎EnsSup‬

09/04/2015

Find out what’s happening in the world of international higher education via o

[Publicité] ATWL : THINK (Road Safety) mobile campaign from UK

08/04/2015

This week we have chosen an advertisement about the danger of the use of mobile

TOTW – 02/04/2015 – Find out what’s happening in the world of international higher education ‪#‎HigherED‬ ‪#‎EnsSup‬

02/04/2015

Find out what’s happening in the world of international higher education via o

[Publicité] Ads that we like – Bet on your creativity – Panamericana Escola de Arte e Design – Brazil #ATWL

01/04/2015

This school of art and design from Brazil comes back with an amazing recruitment

TOTW – 26/03/2015 – Find out what’s happening in the world of international higher education #HigherED #EnsSup

26/03/2015

Find out what’s happening in the world of international higher education via o

[Publicité] #ATWL Ads that we like - The Label Don't Tell the Whole Story - Canadian Fair Trade Network - Canada

25/03/2015

This week we noticed the campaign Canadian Fair Trade Network in the fight again

TOTW – 20/03/2015 – Find out what’s happening in the world of international higher education #HigherED #EnsSup

19/03/2015

Find out what’s happening in the world of international higher education via o

[Publicité] Ads that we like : @Acadomia – Le pouvoir extraordinaire #ATWL

18/03/2015

Georges has great capabilities. Find out what super power allows it to embody an

NSB se glitch pour le reFrag: Glitch festival organisé par Parsons Paris

17/03/2015

Du 19 mars au 22 mars 2015, l’école de mode et de design Parsons Paris The Ne

TOTW – 12/03/2015 – Find out what’s happening in the world of international higher education #HigherED #EnsSup

12/03/2015

Find out what’s happening in the world of international higher education via o

[Publicité] Ads that we like : The Sunday Times - Best Places to live #ATWL

11/03/2015

The Sunday Times Best Place to Live is a definitive guide to where to live. We

#Ranking : classement Ecoles d'Ingénieurs 2015 de l'Usine Nouvelle

10/03/2015

Il vient de sortir et le classement brut donne les résultats suivants : Pol

TOTW – 05/02/2015 – Find out what’s happening in the world of international higher education #HigherED #EnsSup

05/03/2015

Find out what’s happening in the world of international higher education via o

[Publicité] Ads That We like : Pornhub // Wankband #ADTWL

04/03/2015

This week, nothing to show from Education market. So, we decided to select Pornh

TOTW – 26/02/2015 – Find out what’s happening in the world of international higher education #HigherED #EnsSup

26/02/2015

Find out what’s happening in the world of international higher education via o

[Publicité] Ads That We like : Panamerica School of Art and Design #ADTWL

25/02/2015

The campaign of this week comes from Brazil and was created for a school of art

TOTW – 19/02/2015 - Find out what’s happening in the world of international higher education #HigherED #EnsSup

19/02/2015

Find out what’s happening in the world of international higher education via o

[Publicité] Ads That We like : Sunday Times Film and Screen Season Feb 2015 #ADTWL

18/02/2015

La campagne qui nous a marqué cette semaine est celle que met en place le Sunda

Un tout nouveau site pour Noir sur Blanc

11/02/2015

Bienvenue sur notre nouveau site. On vous laisse le découvrir ! Laissez-nous vo

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