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27/05/2016
Des manuels scolaires collaboratifs coécrits par 400 professeurs @LeLivreScolaire l'édition collaborative disruptive
Lelivrescolaire.fr : l’édition collaborative disruptive, alternative innovante à l’obsolescence des manuels scolaires Sous la coordination de l’éditeur nouvelle génération Lelivrescolaire.fr, 400 professeurs de toute la France ont travaillé ensemble pour concevoir et rédiger, en seulement quelques mois, les nouveaux manuels de français et d’histoire-géographie destinés aux collégiens. Misant sur l’intelligence collective et le travail collaboratif sur une plateforme web, cette jeune start-up innovante publie des manuels à la fois conformes aux nouveaux programmes et ajustés à la réalité des salles de classe. Alors qu’en format papier ils sont les moins chers sur le marché, ces manuels sont également disponibles gratuitement sur Internet (www.lelivrescolaire.fr) : une version multimédia interactive, personnalisable, comportant même une fonctionnalité d’adaptation du contenu aux dyslexiques. Déjà 1000 collèges utilisent les manuels papier édités par Lelivrescolaire.fr, alors que 50 000 professeurs et 500 000 élèves se connectent régulièrement sur le site Internet. Lelivrescolaire.fr révolutionne l’édition scolaire et donne le pouvoir aux professeurs Créé en 2009, Lelivrescolaire.fr est le seul éditeur français de manuels scolaires qui conçoit ses manuels de façon collaborative avec une communauté de 1500 professeurs de toute la France et de toutes les disciplines. Ils contribuent à créer des contenus originaux, personnalisables, à la fois en format papier et en version numérique multimédia, accessibles à tous en open source (licence Creative Commons). Cette année, l’éditeur est parmi les premiers à avoir achevé l’impression et l’envoi aux professeurs des nouveaux manuels destinés aux collégiens pour la rentrée 2016, malgré les délais très courts fixés par le ministère. Ce résultat est le fruit d’une méthode de conception innovante, décentralisée et collaborative que cette jeune start-up utilise, associant les professeurs dans la création d’outils pédagogiques : « Nous sommes en quelque sorte le Wikipédia « organisé » du manuel scolaire. Pour les nouveaux manuels papier et numériques, en quelques semaines, ce sont plus de 30.000 contributions qui ont été apportées par les enseignants de la communauté. Travailler avec autant de collègues permet de construire des contenus d’une incroyable richesse, originalité et pertinence par rapport à la réalité des salles de classe. » - se réjouit Emilie Blanchard, professeur et cofondatrice du Livrescolaire.fr dont elle anime la communauté. Le processus de fabrication ne laisse rien au hasard, car chaque professeur collaborateur a un rôle bien précis dans l’organisation : directeur de collection, directeur scientifiques, auteur, coauteur etc. Par ailleurs, un comité scientifique réunissant universitaires et inspecteurs de l’éducation nationale valide la ligne éditoriale et la conformité avec les programmes. "L'expérience d'auteur au Livrescolaire.fr est unique. On travaille en équipe, c'est comme une salle des profs géante ! On s'enrichit mutuellement des idées des uns et des autres. Chaque chapitre est créé par une équipe d'auteurs, relu et commenté par une communauté de professeurs dans toute la France. Le tout est coordonné par les directeurs d’ouvrages. Ce fonctionnement permet un retour de terrain immédiat sur ce que l'on propose, c'est aussi un gage de qualité !" raconte Marie-Astrid Deweerdt, professeur d'Histoire-Géographie au collège Daniel Féry (Limeil-Brévannes) et auteur au Livrescolaire.fr. Manuel du futur version Lelivrescolaire.fr : papier + numérique en libre accès A l’heure du Plan Numérique pour l’Education, Lelivrescolaire.fr est le seul éditeur d’ouvrages scolaires qui met les contenus créés en libre accès sur Internet. « L’opposition papier versus numérique n’est pas pertinente à nos yeux. Aujourd’hui 1000 collèges utilisent nos manuels papier, et plus de 2000 les versions numériques, c’est la preuve que les deux fonctionnent et sont complémentaires » affirme Emilie Blanchard. Le site Internet www.lelivrescolaire.fr est devenu le prolongement numérique de la classe. Il est tout d’abord très facile d’accès, il suffit de se connecter au site, puis de cliquer sur le manuel et la page qui nous intéresse. Les utilisateurs n’ont rien à installer : tout est à portée de clic.  « Le site est également accessible hors connexion. Un système de synchronisation sera mis en place pour la rentrée de septembre » En plus des ressources pédagogiques (manuels, exercices de révisions, devoirs en ligne), le site offre la possibilité pour le professeur de travailler et de communiquer avec ses élèves de façon ergonomique (messagerie dédiée, etc.).  Par exemple, les élèves peuvent se connecter pour faire leurs devoirs qui sont directement envoyés au professeur. Il peut les corriger en ligne et envoyer ensuite les copies aux élèves ou les télécharger. Le professeur peut également personnaliser son manuel scolaire, y ajouter ses propres cours, le mettre à jour en fonction de l’actualité et en donner l’accès à ses élèves. Lelivrescolaire.fr, qui se donne comme mission d’ouvrir à tous l’accès aux ressources pédagogiques et de réduire ainsi les inégalités face à l’apprentissage, propose pour tous ses manuels une fonctionnalité web qui facilite la lecture des personnes dyslexiques. Les nouveaux manuels d’Histoire Géo EMC et Français destinés aux collégiens sont déjà disponibles en ligne : http://www.lelivrescolaire.fr/#!presentation/manuels-scolaires-2016/histoire-geographie-emc http://www.lelivrescolaire.fr/#!presentation/manuels-scolaires-2016/francais   Chiffres clés Lelivrescolaires.fr 1 000 collèges soit 7 000 profs et 200 000 élèves utilisent les manuels papier des précédentes éditions 50 000 professeurs et 500 000 élèves utilisent le site internet quotidiennement 1 500 professeurs contributeurs sur les diverses disciplines Nouvelle collection 2016 : 10 nouveaux manuels de Français et Histoire Géographie-EMC, soit 4000 pages élaborées par 400 professeurs avec 30 000 contributions sur 9 mois.     Recevez tous les vendredi notre newsletter dans votre mailbox : [wysija_form id="5"]  
13/05/2016
Relations presse Le Vrai et le Faux en 7 questions
Les RP, c'est quoi ? comment ça s'organise? à quoi ça sert?... Plutôt que d'écrire un long discours sur ce métier, nous préférons répondre aux préjugés que nous rencontrons le plus souvent.   1) Les journalistes restent libres de publier ou non les communiqués de presse qui leur parviennent. Vrai. Même avec les meilleures relations qui peuvent être établies avec un journaliste, celui-ci peut ne pas l’inclure ou le reprendre entièrement dans son journal. Les journalistes sont seuls juges de l’intérêt des informations fournies  en vertu du Code d’Ethique International des Relations Publiques, adopté par l’Assemblée Générale du Centre Européen des Relations publiques le 11 mai 1965 à Athènes. Ce code est aussi appelé plus simplement Code d’Athènes.   2) Les messages fournis aux journalistes seront repris au mot près. Faux. Le communiqué de presse ou le dossier de presse est une base d’information pour le journaliste. Il écrit ce que bon lui semble. C’est pour cela que les communiqués de presse sont rédigés de manière à ce que le journaliste puisse reprendre facilement l’information.   3) On peut demander à valider ou à relire un article. Faux.  Et même c’est quelque chose à ne pas envisager ! Cela peut être très mal interprété par le journaliste et être contreproductif. A la rigueur, on peut demander à relire les citations après une interview.    4) Le JT de 20h ou la une des grands journaux est ce qu’il y a de mieux pour ma communication. Vrai et Faux à la fois. La question qu’il faut se poser est : est-ce que mon message va atteindre ma cible ?   5) Avec les RP j’augmenterai mon Chiffre d’Affaires. Surement  Vrai, et probablement pas Faux. Les RP contribuent à l’augmentation de votre notoriété. C’est un exercice à long terme. Plus on parlera de vous ou de votre société et plus vous augmenterez vos chances de transformer vos prospects en clients.   6) Les résultats de ma campagne seront-ils plus important si elle est plus longue ? Vrai. L’impact d’une campagne  sera plus important d’autant plus que le message sera relayé en plusieurs vagues. De plus, de par la périodicité des journaux et des magazines qui correspondent à votre cible ne seront peut-être pas intéressé par votre information au moment où vous souhaiteriez communiquer. Ils le seront peut-être plus tard à l’occasion d’un dossier ou d’un article plus conséquent en préparation.   7) Dois-je faire confiance à mon agence de RP Vrai, bien sûr. Nous maitrisons les techniques et stratégies de relations presse depuis de nombreuses années. Nous avons des relations généralement privilégiées avec les journalistes avec lesquels nous travaillons. Nous pensons que sans confiance il ne peut pas y avoir de performance.   Pour en savoir plus sur l'agence     Recevez tous les vendredi notre newsletter dans votre mailbox : [wysija_form id="5"]  
06/05/2016
Fusion de l’ESPI et de l’institut International de l’Immobilier
A la rentrée 2016, l’institut International de l’Immobilier rejoint le Groupe ESPI. L'antenne de formation parisienne de l'ESC Pau plus connu sous le nom 3I rejoint le Groupe ESPI dès la rentrée 2016.  l'Ecole-Entreprise conservera son ADN et ses formations originales et s'appellera désormais 3I Executive. 3I est partenaire de grands acteurs du secteur immobilier comme Foncia, Immo de France, Sergic et Loiselet & Daigremont. Ces partenaires ont une place prépondérante dans la formation, l’évaluation et l’embauche des étudiants en fin de parcours. « L’immobilier est pluriel et est perméable à toutes les nouvelles technologies dans sa conception et également de plus en plus dans sa gestion. L’intégration de 3I Executive dans le Groupe ESPI est l’exemple même de la prise de conscience des acteurs clés de la formation, de fédérer les compétences et expériences pour répondre au meilleur niveau a ces enjeux essentiels pour les jeunes qui souhaiteront rejoindre ce grand secteur de l’économie. » Explique Christian Louis-Victor, président du groupe ESPI. « Je ne peux que me réjouir de ce rapprochement, étant membre de la gouvernance des deux écoles. Pour nous, 3I et ESPI sont deux sources particulièrement adaptées à nos besoins de nouveaux collaborateurs et permettent de fournir à nos collaborateurs en poste des formations particulièrement adaptées à nos attentes. Nos services de formation interne participent activement à la mise en place des programmes des deux écoles.», précise Philippe Loiselet, directeur général de Loiselet & Daigremont. Noir sur Blanc a réalisé le nouveau logo du Groupe ESPI en 2015,  lire l''étude de cas ici.     Recevez tous les vendredi notre newsletter dans votre mailbox : [wysija_form id="5"]  
04/03/2016
Business school accreditations: questioning the image and limitations of the system
In the global and hyper competitive business school sector, accreditation bodies occupy a strategic place: they have improved the legibility of the industry while guaranteeing a rise in the quality of schools and management training. To better anticipate and act on the particularities of the higher education market, it is important to understand, anticipate and qualify the role and impact that these organizations have on the image of the institutions they accredit. Since the 1990s, the European higher education sector has seen the development of some new, heavyweight players: accreditation bodies. The first, AACSB (Association to Advance Collegiate Schools of Business), was created in the United States in 1916 following the consolidation of several American universities. The European equivalent, Equis was created many years later, in 1997, by the EFMD (European Foundation for Management Development). Both bodies audit management schools in their entirety, and according to well-defined quality criteria. AMBA, established in 1967 in the UK, is more specialized but accredits programmes other than MBAs. A regulatory role Although these non-governmental organizations assign certification without official sanction, they play a major role in the regulation of the higher education market by introducing necessary standards for the legibility and the hierarchy of institutions. In such a dense and prolific sector as business schools, their work has had a levelling up effect on the US and European markets. Today, accreditations act as labels of excellence which are as unavoidable as they are coveted. Having long progressed beyond a simple trend, accreditations today have a direct impact on the image of an institution, facilitating the creation of links with potential teachers, students and academic partners. Holding a particular accreditation is even part of the evaluation criteria in most rankings and a school can sometimes be eliminated from such rankings if is not appropriately accredited. Thus, accreditations and rankings, two major assessment tools of the higher education market, are self-reinforcing. And this is no accident. It has long been difficult for reporters to verify the information provided by a school. With accreditation, the data obtained after a thorough audit is accurate and verified. In marketing, a relative differentiator As well as a standard of quality, accreditation is a prestigious differentiator. By being the first French school to obtain the AACSB label in 1997, ESSEC ensured an unprecedented advantage over its competitors. Since then, many others have followed. It is now the emerging markets such as China and India who wish to join the "club" of accredited schools: a considerable advantage in terms of marketing, as well as a gateway to prestigious international rankings such as the Financial Times. However, this progression is not endless. If the effect of accreditation in emerging countries is still new and attractive, in more mature markets like Europe and the USA, the effect is slowly beginning to fade. Because the principle of accreditation is to push schools toward continuous improvement, from a marketing point of view it has created a uniform market. Inevitably, the more schools that are accredited, the less differentiating and prestigious the effect is on the image of a school. Moreover, in the US, the AACSB label is a true standard for institutions, similar to the State visa in France. In Europe, where this accreditation is still relatively scarce, it retains its prestige. A sign of absolute quality? Accreditation is a long process that not all structures can afford to invest in. The preparatory work is considerable and requires significant involvement on the part of staff, as well as a high financial outlay over several years. Many small, quality schools can never aspire to the “triple crown” accreditation. This is especially so as accreditations, ultimately, are not necessarily recognized by recruiters. In the higher education world, there is often too much inward thinking and introspection. In the case of the French market, few employers dwell on a school’s accreditation. Instead, it is the rankings that provide the reference. It is here that we begin to see the limits of the system in terms of marketing as well as the challenge for accreditation bodies to be better recognized by companies. Concretely speaking, some triple-accredited schools still remain - in the rankings as in the minds of the public - behind other prestigious schools which are not triple-accredited. Taking the latest ranking of the Grandes Ecoles by Le Point in 2015 for example, in which we see that Essec (not triple-accredited although its Executive MBA programme with Mannheim is AMBA-accredited) is ranked ahead of the triple-accredited EMLyon. More surprisingly, schools such as PSB or EDC are ranked above a school like Sup de Co La Rochelle, even though it is AACSB-accredited. Note also that among some of the largest universities (some part of the Ivy League), many are not triple-accredited, including Harvard Business School, Stanford GSB, Columbia Business School or Saïd Business School. These institutions have put forward several reasons for this including the financial cost or inadequate evaluation criteria in relation to their functioning and policies. In those circumstances, the fact of not having to make the effort to be double- or triple-accredited demonstrates the power of these institutions’ own image and reputation. As the journalist Lilia Tlemçani outlined in an article for the New Economist in March 2013, AACSB focuses primarily on academic criteria that is of limited interest to a company that is not itself involved in research. This is why a school must make choices consistent across the types of accreditation that it obtains and its own strategic objectives. This topic is also addressed by Benoît Cret, sociology lecturer at the University Jean Moulin Lyon 3 and researcher at IFROSS, in his article “Institutional Strategies, Accreditation Strategies”, published by the French Management Revue. That said, the loss of an accreditation is noticed very quickly. ESCEM went through the painful experience of being denied its re-accreditation by Equis in 2009. The school appealed the decision unsuccessfully and in December 2011, it lost its accreditation status, which subsequently led to the creation of FBS whose demise has been well documented. With increasing financial difficulties in recent years, particularly among French business schools, one may question the validity of such certifications that are issued today. Do they create a closed system and a dependence for schools that, after paying a pre-audit to see if they are certifiable, have to reinvest every 3, 5 or 10 years in these heavily administrative processes? This dependence is partly related to the strong link between accreditations and rankings in the media. Some renowned rankings require accreditation. This is the case for the Financial Times, which calls for an institution to be at least accredited by AACSB or Equis. Thus, the fact of not having or losing an accreditation could mean an institution will be excluded from, or otherwise see its position decline in, the rankings. However, rankings remain a dependable tool for students, their parents, and teachers, and so have an important impact in the selection process of a school. Some schools find themselves taken hostage, torn between the cost of the accreditation process and a fall in the rankings. Still in line with the real needs of the market? These lines of questioning should also make us consider the general adequacy of these accreditations in a higher education and employment market that has changed a lot over the last decade. Today’s education needs call into play the pedagogical models being used, which should in turn influence change in the evaluation criteria used by the accreditation bodies.   Their systems of assessment are particularly long and laborious. They are more favourable to programmes based on longer models and although the criteria are changing, the main evaluation anchors have changed very little. Conversely, graduates entering the job market must be reactive, rather like the companies that employ them who have multiple needs that evolve very quickly. Thus, businesses and young people are now expressing more of a need for shorter courses, with flexible modules. The accreditation bodies, in order to continue to raise the quality of business schools consistently with companies’ needs, must now break the mold they have built by devising new assessment criteria directly linked to market expectations. New areas for action Nevertheless, the accreditation bodies still have many good years ahead of them, because in the higher education sector new markets are developing, as is the case with engineering schools. As the CTI writes on its website, "The Bologna Process has created a wide open higher education space, homogenizing the standards and names of diplomas." To get a clearer picture, students and the general public need "criteria allowing them to navigate the overabundant supply of education offers." For example, faced with the challenges of the internationalization of its students, engineering schools have needed to differentiate themselves on the issue of mobility. It was in this context that the European accreditation EUR-ACE was created. Facilitating student mobility, EUR-ACE allows French engineering students to study abroad for a semester. Conversely, it allows students to support their candidacy at a foreign university. This label, which is based largely on the criterion of the internationalization of schools, meets a real market need, and may therefore ultimately be an asset to recruiters. In addition to the EUR-ACE label, the CTI has long been thinking about creating an international accreditation. But it could also be envisaged for the EFMD to cast its net further than management education and seize the opportunity to begin accrediting engineering schools.
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[TOTW] 26/05/2016 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

26/05/2016

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[Publicité] Ad That We Like: Arenalingua – Germany // Outside Man #ATWL @arenalingua

25/05/2016

Language schools have always communicated with the tone of humor, or a staggered

[TOTW] 19/05/2016 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

19/05/2016

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[Publicité] Ad That We Like: Dainik Bhaskar – India // Do stubbornness. Change the world #ATWL @dainikbhaskar

18/05/2016

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[TOTW] 12/04/2016 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

12/05/2016

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[Publicité] Ad That We Like: Door Step School – India // Roads named after street kids #ATWL

11/05/2016

It’s not easy being a kid in the slums of Mumbai. Life is tough, parents often

[TOTW] 05/04/2016 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

05/05/2016

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[Publicité] Ad That We Like: University of Adelaide – Australia// Change the way you think @uniofadelaide #ATWL

04/05/2016

It's quite a saga for the University of Adelaide. In 2013 a new brand campaign 

[TOTW] 28/04/2016 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

28/04/2016

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[Publicité] Ad That We Like: UNIJORGE University – Brazil // Distance Learning @unijorge #ATWL

27/04/2016

Back in South America this week at Unijorge University (Brazil) where we notic

[TOTW] 14/04/2016 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

14/04/2016

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[Publicité] Ad That We Like: Yale School of Music – USA // Why Music? @Yalemusic #ATWL

13/04/2016

“Why Music?” is an inspirational video celebrating the Yale School of Music

[TOTW] 07/04/2016 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

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[Publicité] Ad That We Like: Hefty – USA // #SaidNoSchoolEver @Hefty #ATWL

06/04/2016

Hefty is the only trash bag that supports Box Tops For Education, one of America

[TOTW] 31/03/2016 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

31/03/2016

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[Publicité] Ad That We Like: Microsoft – USA // Make What's Next #ATWL

30/03/2016

A few weeks ago, the International Women day was celebrated. At that occasion, M

[TOTW] 24/03/2016 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

24/03/2016

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[Publicité] Ad That We Like: Paper Plus - New Zealand // Read better stories. Read books. @paperplus @paperplusnz #ATWL

23/03/2016

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[TOTW] 17/03/2016 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

17/03/2016

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[Publicité] Ad That We Like: EBS – Korea (South) // School Ability Test - The Healing Test @EBSstory #ATWL

16/03/2016

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[TOTW] 10/03/2016 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

10/03/2016

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[Publicité] Ad That We Like: Reporters Without Borders – France // War Reporter - Tribute to Robert CAPA @rsf_rwb #ATWL

09/03/2016

Reporters Without Borders are releasing their 50th photography book promoting th

[TOTW] 03/03/2016 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

03/03/2016

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[Publicité] Ad That We Like: UNOPAR – Brazil // the way we talk has changed @UNOPAR_Oficial @unoparuniversidade #ATWL

02/03/2016

Distance education is practiced at Unopar in Brazil for 40 years and has traine

[TOTW] 25/02/2016 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

25/02/2016

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[Publicité] Ad That We Like: Université de Moncton – Canada // Français et fiers @UMCE_UMoncton #ATWL

24/02/2016

The University of Moncton is a small French-speaking university in New Brunswick

[TOTW] 18/02/2016 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

18/02/2016

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[Publicité] Ad That We Like: University of Phoenix - USA // We Rise - More than brain @UOPX #ATWL

17/02/2016

The University of Phoenix is suffering since several years of a low student enro

[TOTW]11/02/2016 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

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[Publicité] Ad That We Like: ACT – UK-India // Cyber-bullying

10/02/2016

The aim of the English association "ACT" is to defend human rights worldwide. Th

[TOTW] 04/02/2016 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

04/02/2016

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[Publicité] Ad That We Like: Domtar – North America // Project Learning Curve @DomtarPaper #ATWL

03/02/2016

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Weibo vs Twitter : launch of 2000 characters messages (en/fr)

28/01/2016

From its inception, Sina Weibo has been seen as a mere copy of its American coun

[TOTW] 28/01/2016 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

28/01/2016

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[Publicité] Ad That We Like: TV Rain – Russia // « Free the words » @tvrain #ATWL

27/01/2016

This week we look at a moving campaign by independent Russian television channel

[TOTW] 21/01/2016 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

21/01/2016

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Deux belles retombées pour @DardenMBA

21/01/2016

Deux belles retombées pour Darden School of Business pour laquelle Noir sur Bla

[Publicité] Ad That We Like: FMP – Brasil // "Become Somebody in life. And someone’s life too." @fmp_rs #ATWL

20/01/2016

FMP is the Foundation School of Public Ministry of Rio Grande Do Sul in Brazil.

[TOTW] 14/01/2016 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

14/01/2016

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[Publicité] Ad of the Week : Público – Portugal // Pencils @Publico #ATWL

13/01/2016

A year after the terrorist attack on the headquarters of the French satirical ne

TOTW 07/01/2016 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

07/01/2016

Find out what’s happening in the world of international higher education via

[Publicité] Ad of the Week : Arts University Bournemouth – UK // Do What You Love @inspiredAUB #ATWL

06/01/2016

We spent a little time in UK during Holiday Season and guess what, we found this

TOTW 17/12/2015 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

17/12/2015

This week featured: Loss of students in South Italia – Romanian students ag

[Publicité] Ad of the Week : Sainsbury's – UK // Mog’s Christmas Calamity #ATWL @sainsburys

16/12/2015

Sainsbury's has won over social media with a heartwarming tribute to Judith Kerr

TOTW 10/12/2015 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

10/12/2015

This week featured: France: 3 award-winning junior entreprises from SKEMA. –

[Publicité] Ad of the Week : Non-Violence - Mexico // Non Violence México Camión #ATWL @NVPFoundation

09/12/2015

This Switzerland based NGO aims to end violence in the world. They believe in e

TOTW 03/12/2015 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

03/12/2015

This week featured: France: What about scientific teachings. – China: QS Best

[Publicité] RSU – Thailand // Experience #ATWL @RangsitU

02/12/2015

Let's have a big leap from USA to Asia, more precisely in Thailand. RSU is one

NSB dans la presse: Le Journal des Grandes Ecoles - Etude Noms de marque des Business Schools françaises

01/12/2015

L'étude menée par Noir sur Blanc sur le nom de marque des Business Schools fra

TOTW 26/11/2015 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

26/11/2015

This week featured: Romania: Hundreds of seats in Master converted for license a

[Publicité] SNHU – USA // Ride your bike #ATWL @SNHU

25/11/2015

Good idea in this internal campaign for promoting alternative transportation! No

Etude Marques BusinessSchool : NSB dans Stratégies !

20/11/2015

La Newsletter de Stratégies a mentionné l'étude menée par NSB sur le change

TOTW 19/11/2015 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

19/11/2015

This week featured: State aid for Russian Student Associations – Foreign stud

[Publicité] Cibertec – Peru // La tecnología dejó de ser solo tecnología #ATWL @CiberTweets

18/11/2015

We decided to stay in Peru this week to explore a little bit more how engineerin

[TOTW] 12/11/2015 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

12/11/2015

Find out what’s happening in the world of international higher education via o

[Publicité] UTEC Universidad – Peru // Plant Lamp #ATWL @UTECEDU

12/11/2015

Using university research for the communication of the University. This is the

TOTW 05/11/2015 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

05/11/2015

Find out what’s happening in the world of international higher education via o

[Publicité] Associazione Meter – Italy // What you see is not what you get #ATWL

05/11/2015

A campaign of communication that could be about higher education has caught our

TOTW 22/10/2015 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

29/10/2015

This week featured: State aid for Russian Student Associations – Foreign stud

[Publicité] Melbourne University – Australia // Where Great Minds Collide #ATWL

28/10/2015

Let's stay in Australia this week. Today we'd like to introduce to the latest ca

TOTW 22/10/2015 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

22/10/2015

This week featured: Lomonossov University hit top position in QS ranking (Russ

Publicité] Edith Cowan University Open Day – Australia // Futures at your feet #ATWL

21/10/2015

Every University or School has its own Open Day. How to innovate for this annual

NSB client Darden School of Business hits number 2 spot in The Economist MBA ranking

15/10/2015

NSB is proud to announce that its latest client, the University of Virginia Dard

TOTW 15/10/2015 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

15/10/2015

This week featured: Infographics about Russian learning – Romanian students

[Publicité] Lugar de Cinema – Brasil // Learn from the masters. Don't shoot vertical. #ATWL

14/10/2015

Everyone can be a director today. You just use your smartphone and you're bec

TOTW 08/10/2015 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

08/10/2015

This week featured: Aging as a lever for development (France) – Main destinat

[Publicité] Zee News - India // The misunderstood scoreboard #ATWL

07/10/2015

A conflict is ongoing between India and Pakistan since 1947. Not only armed, but

TOTW 01/10/2015 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

01/10/2015

This week featured: British media propose 4 ways to financing MBA Study (China)

[Publicité] Adobe Marketing Cloud – USA // Do You Know What Your Marketing Is Doing? #ATWL

30/09/2015

All of us know Adobe or their products. To promote its Marketing Cloud Services,

TOTW 24/09/2015 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

24/09/2015

This week featured: a brand new kind of school in  France – Salaries to inc

[Publicité] University of Tsukuba - FOVE / Japan // Eye Play the Piano #ATWL

23/09/2015

Eye Play the Piano est est un projet de collaboration entre l'école "Special Ne

“Useless” academic research helps uncover VW emissions scandal

22/09/2015

A couple of years ago the inventor and investor Elon Musk said that most academi

TOTW 17/09/2015 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

17/09/2015

This week featured: e-learning in Russia–Satisfaction in German Universities

[Publicité] O Imparcial / Brazil // Small things can be letal @imparcialeonline #ATWL

16/09/2015

No ads of higher education this week, but we spotted this interesting campaign b

TOTW 10/09/2015 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

10/09/2015

This week featured: Announcement of new Dean of Darden School of Business in I

[Publicité] Hiroshima-Onomichi // Japan: Cat Street view #ATWL @Hiroshima_Wel

09/09/2015

This week, we discovered a "purr-fect" way to discover a city through cat's eyes

TOTW 03/09/2015 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

03/09/2015

This week featured: Famous schools scholarship tips for Chinese students – T

[Publicité] SAE Qantm Creative Media Institute // Australia: Open Day #ATWL @SAEInstituteAUS

02/09/2015

In a life of a school, Open Days are strategic moments. They are the days to sho

TOTW 27/08/2015 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

27/08/2015

This week featured: Number of foreign students in Italy – A Russian Wikipedia

[Pub] Oxford SOS Notes app "The Flying Notebooks" Video #ATWL

26/08/2015

Back into reality ! Holidays are over, but get ready to see this ad for a famous

Les vacances d’été pour NSB c’est maintenant… soyez Minions ! #listeàlire

31/07/2015

Toute l’équipe de Noir sur Blanc sera en vacances jusqu’au 24 août. &nb

TOTW 30/07/2015 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

30/07/2015

This week featured: ROI for 10 American Business schools (China) – Younger wit

[Publicité] Summer homework // Italia: Salviamo le vacanze dai compiti di scuola

29/07/2015

In Italy, the pupils, schoolchildren and students have summer homework. It may t

[Dans la presse] Enseignement Supérieur et Brand Content, tribune dans Culture RP

24/07/2015

Culture  RP , le blog des professionnels de la communication et du marketing, p

TOTW 23/07/2015 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

23/07/2015

This week featured: More easy for foreigners students to get Russian nationality

[Publicité] Puffin Audioboks // India: Children Audiobooks #ATWL

22/07/2015

You’ve surely already heard of audiobooks. In our over-connected world childre

TOTW 16/07/2015 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

16/07/2015

This week featured:  Latvia and educational system – Removing programme in Ro

[Ranking] Le classement 2015 des écoles d'ingénieurs du Figaro est sorti !

15/07/2015

Le classement 2015 des écoles d'ingénieurs du Figaro Etudiant vise à aider le

[Publicité] BNP Paribas – France: We are tennis #ATWL

15/07/2015

BNP is one of the most important sponsors of the tennis world. In the framework

TOTW 09/07/2015 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

09/07/2015

This week featured: BRICS, competition between Russian universities increases -

[Publicité] Panamericana Escola de Arte e Design - Brazil : How far does your creativity go? #ATWL

08/07/2015

We noticed Panamericana School of Art and Design campaign in the past. This Lati

#TOTW 02/07/2015 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

02/07/2015

This week featured: mutual  recognition of diplomas between France  & R

[Publicité] Graduate School of Business - University of Cape Town / South Africa : Curiosity #ATWL

01/07/2015

Executive Education at the University of Cape Town Graduate School of Business (

#TOTW 25/06/2015 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

25/06/2015

This week featured: Key figures of returning Chinese students after overseas stu

#ATWL - Harvard Business School for Harvard Business Review // Do You Subscribe To The Power Of Ideas?

23/06/2015

Everyone in business knows this famous influential management magazine that is t

#Ranking FT Masters in Finance Pre Experience 2015

22/06/2015

Each year, the Financial Times carries out several rankings of the Busines

TOTW 18/06/2015 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

18/06/2015

This week featured best companies for students in Russia,  Art and Design schoo

#ATWL Dubai Cares : Education makes the difference - Fundraising

17/06/2015

Dubai Cares is a philanthropic organization working to improve children's access

TOTW 04/06/2015 Find out what’s happening in the world of higher education ‪#‎HigherED‬ ‪#‎EnsSup #ESR

04/06/2015

This week featured Chinese students in Canada,  Southern Italian Universities s

[Publicité] Ads that we like – Kaunas University of Technology (Lithuania) #ATWL

03/06/2015

What's behind the name of a job? This was the question on which the Kaunas Unive

[Interview] de Brigitte Fournier dans Culture RP

01/06/2015

Brigitte Fournier, dirigeante et fondatrice de l'agence, est interviewée par Cu

TOTW – 28/05/2015 – Find out what’s happening in the world of international higher education ‪#‎HigherED‬ ‪#‎EnsSup

28/05/2015

This week featured Japan,  Arctic,  VIAEDUC Find out what’s happening in th

[Publicité] Ads that we like – Estacio University: Family Graduation #ATWL

27/05/2015

In some countries, in some circles, access to education comes at the cost of man

Les Petits Déjeuners Débat de NSB : French Touch vs French Tech

22/05/2015

L'agence spécialiste de l'enseignement supérieur organise le jeudi 11 juin 201

TOTW – 21/05/2015 – Find out what’s happening in the world of international higher education ‪#‎HigherED‬ ‪#‎EnsSup

21/05/2015

This week featured Moscow State University ; IESE ; HEC ; Parsons Paris ; Bucare

[Publicité] Ads that we like - University of Western Australia: Pursue Impossible #ATWL

20/05/2015

This week we went Down Under to  present you this amazing  inspirational video

TOTW – 07/05/2015 – Find out what’s happening in the world of international higher education ‪#‎HigherED‬ ‪#‎EnsSup‬

07/05/2015

Find out what’s happening in the world of international higher education via o

[Publicité] Ads That We Like HBO Nordic - Game of Thrones Season 5 "The Countdown #ATWL

06/05/2015

At NSB we are fans of Game Of Thrones. Of course, we were in front of our TV set

TOTW – 30/04/2015 – Find out what’s happening in the world of international higher education ‪#‎HigherED‬ ‪#‎EnsSup‬

30/04/2015

Find out what’s happening in the world of international higher education via o

[Publicité] Ads That We Like University of Antwerp - Belgium "Let's Define the future" @UAntwerpen #ATWL

29/04/2015

Why do we like this campaign from @UAntwerpen? Is it about multiple programs? ?

Comment organiser une conférence de presse à Shanghai ?

24/04/2015

L'université de Virginie ouvre un bureau à Shanghai, Noir sur Blanc organise l

TOTW – 23/04/2015 – Find out what’s happening in the world of international higher education ‪#‎HigherED‬ ‪#‎EnsSup‬

23/04/2015

Find out what’s happening in the world of international higher education via o

[Publicité] Ads That We Like: Ogilvy Creative School Tokyo: Let It All Out #ATWL

22/04/2015

What a shock we got on seeing this series of loaded visuals! The creative shots

TOTW – 16/04/2015 – Find out what’s happening in the world of international higher education ‪#‎HigherED‬ ‪#‎EnsSup‬

16/04/2015

Find out what’s happening in the world of international higher education via o

[Publicité] Ads That We Like : Euroidiomas - Google Madwords

16/04/2015

Euroidiomas is an educational institution with 25 years of experience dedicated

TOTW – 09/04/2015 – Find out what’s happening in the world of international higher education ‪#‎HigherED‬ ‪#‎EnsSup‬

09/04/2015

Find out what’s happening in the world of international higher education via o

[Publicité] ATWL : THINK (Road Safety) mobile campaign from UK

08/04/2015

This week we have chosen an advertisement about the danger of the use of mobile

TOTW – 02/04/2015 – Find out what’s happening in the world of international higher education ‪#‎HigherED‬ ‪#‎EnsSup‬

02/04/2015

Find out what’s happening in the world of international higher education via o

[Publicité] Ads that we like – Bet on your creativity – Panamericana Escola de Arte e Design – Brazil #ATWL

01/04/2015

This school of art and design from Brazil comes back with an amazing recruitment

TOTW – 26/03/2015 – Find out what’s happening in the world of international higher education #HigherED #EnsSup

26/03/2015

Find out what’s happening in the world of international higher education via o

[Publicité] #ATWL Ads that we like - The Label Don't Tell the Whole Story - Canadian Fair Trade Network - Canada

25/03/2015

This week we noticed the campaign Canadian Fair Trade Network in the fight again

TOTW – 20/03/2015 – Find out what’s happening in the world of international higher education #HigherED #EnsSup

19/03/2015

Find out what’s happening in the world of international higher education via o

[Publicité] Ads that we like : @Acadomia – Le pouvoir extraordinaire #ATWL

18/03/2015

Georges has great capabilities. Find out what super power allows it to embody an

NSB se glitch pour le reFrag: Glitch festival organisé par Parsons Paris

17/03/2015

Du 19 mars au 22 mars 2015, l’école de mode et de design Parsons Paris The Ne

TOTW – 12/03/2015 – Find out what’s happening in the world of international higher education #HigherED #EnsSup

12/03/2015

Find out what’s happening in the world of international higher education via o

[Publicité] Ads that we like : The Sunday Times - Best Places to live #ATWL

11/03/2015

The Sunday Times Best Place to Live is a definitive guide to where to live. We

#Ranking : classement Ecoles d'Ingénieurs 2015 de l'Usine Nouvelle

10/03/2015

Il vient de sortir et le classement brut donne les résultats suivants : Pol

TOTW – 05/02/2015 – Find out what’s happening in the world of international higher education #HigherED #EnsSup

05/03/2015

Find out what’s happening in the world of international higher education via o

[Publicité] Ads That We like : Pornhub // Wankband #ADTWL

04/03/2015

This week, nothing to show from Education market. So, we decided to select Pornh

TOTW – 26/02/2015 – Find out what’s happening in the world of international higher education #HigherED #EnsSup

26/02/2015

Find out what’s happening in the world of international higher education via o

[Publicité] Ads That We like : Panamerica School of Art and Design #ADTWL

25/02/2015

The campaign of this week comes from Brazil and was created for a school of art

TOTW – 19/02/2015 - Find out what’s happening in the world of international higher education #HigherED #EnsSup

19/02/2015

Find out what’s happening in the world of international higher education via o

[Publicité] Ads That We like : Sunday Times Film and Screen Season Feb 2015 #ADTWL

18/02/2015

La campagne qui nous a marqué cette semaine est celle que met en place le Sunda

Un tout nouveau site pour Noir sur Blanc

11/02/2015

Bienvenue sur notre nouveau site. On vous laisse le découvrir ! Laissez-nous vo

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